Eye Pieces of Vail Partners with 90octane on Strategic Digital Marketing Program; Agency Promotes Member of Storytelling Team
Denver, CO, August 22, 2013 --(PR.com
)-- Eye Pieces of Vail is partnering with Denver conversion-driven marketing agency 90octane on a pilot digital marketing program, including SEO, PPC advertising and conversion consulting on its website redesign.
Eye Pieces of Vail houses one of the largest collections of premium eyewear in six locations in Vail Valley. The company offers exceptional eye care and an exclusive inventory of eyewear, goggles, sunglasses and accessories, often delivering purchases directly to visitors in one of Colorado’s most popular ski areas.
“The goal of these digital marketing programs is to increase sales both in retail locations and online,” said 90octane’s Account Manager Kyndal Carolus. “Initially we’ll focus on local search and paid search for ecommerce.”
Cultivator Advertising and Design is refreshing Eye Pieces of Vail’s brand identity and digital presence, as well as their social and direct marketing campaigns. 90octane is collaborating with Cultivator to deliver the marketing and customer relationship strategy that will optimize the impact of Eye Pieces of Vail’s online presence, generating awareness, maximizing retention and increasing conversions.
In addition, 90octane promoted Mary Harpin to Senior Storyteller. Harpin will lead content strategy and development for key aviation and nonprofit digital marketing clients. Harpin joined the staff in 2012 with vast experience in marketing communications. For four years she was writer/proprietor at CAVU Creative in Minneapolis, Minn. and wrote direct response copy for healthcare, public television and the arts, among other industries. Prior to that, she created marketing materials for medical device products, also in Minneapolis, and was a communications consultant/instructor at the Minnesota Literary Council.
About Eye Pieces of Vail
For over twenty-five years, Eye Pieces of Vail has provided exceptional eye care from the mountains of Colorado. They offer exclusive prescription eyewear as well as an extensive inventory of the finest goggles, sunglasses, and eyewear accessories. Eye Pieces of Vail serves the most diverse and demanding customer base. With clients from all parts of the globe, the team is continually challenged to meet all kinds of eyewear needs with an unbelievable inventory of frames. The selection continues to impress first-time as well as repeat customers. For more information about Eye Pieces of Vail, please visit eyepiecesofvail.com.
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. www.90octane.com