New York, NY, August 23, 2013 --(PR.com
)-- Sinala Noir Public Relations today announced it has been hired by Y’Sador, a new high-end beauty company, to provide strategic consulting and design services to help it chart a new course and will reveal the company’s brand truth as its new creative agency of record. Y’Sador is working with Sinala Noir to develop a brand strategy, corporate identity and special events for the brand’s positioning for 2014 and beyond.
“We are excited to be working with Y’Sador to establish their branding and design for beauty brand,” said Sinala Noir Public Relations Creative Director S. Angelique Mingo. “The strategy and design we have developed will give Y’Sador the brand identity it needs to be successful in the competitive cosmetics industry.”
“The strategy and design direction from Sinala Noir gave us focus, and will help us drive the Y’Sador brand evolution to bring our vision to life,” said LaKia Jackson, founder of Y’Sador. “S. Angelique and her team understand the mission of the Y’Sador brand. As we define our brand strategy, this is an invaluable step in creating conversations that move our us forward.”
In general, an effective strategy involves improving online visibility as well as defining and positioning the brand for increased conversations from all online and offline exposure. Each of these has been defined according to the unique needs and goals of Y’Sador.
Sinala Noir’s creative direction will include both branding and digital work.
Y’Sador is a new upscale contemporary line of luxuriously pigmented colors and high-definition beauty products that deliver superior color performance. The modern femme beauty brand offers the dual-benefit of melding the latest fashion-forward color trends with skin-friendly formulas for the expression of creativity. Y’sador uses only the finest ingredients and materials from the most reputable suppliers. All makeup products are allergy-tested and fragrance free. More information about Y’sador is available on www.ysador.com. For the latest news, trends, information and conversations, connect with Y’Sador on Facebook, Twitter, Pinterest and Instagram.