Seattle, WA, August 25, 2013 --(PR.com
)-- Wanting to get people one step closer to making wanderlust fantasies a reality, Vayama.com’s Go Somewhere Tour traveled to thirteen cities to inspire consumers to explore the world we live in. The mobile tour consisted of an 22-foot custom designed advertising vehicle that acted as a global discovery hub featuring fun activities and an online sweepstakes.
Seattle-based experiential agency Beyond Traditional produced the 3D mobile showroom and experiential tour to provide consumers with an immersive brand experience. One of the hurdles of international travel is that only less than half of the American population has a valid passport. Beyond Traditional saw this as an opportunity to engage with consumers by offering official passport photos onsite.
Event attendees were given the chance to win prizes by playing a game of travel trivia hosted on an 80” TV that was mounted on the side of the vehicle. A customized digital app allowed consumers to explore foreign cities and enter the Go Somewhere Sweepstakes.
The Go Somewhere Tour launched in April at the Toyota Grand Prix in Long Beach, CA and completed its trip at Seattle’s Seafair weekend in August. The mobile showroom tour garnered over 2 million impressions as it attended 54 fairs, festivals, and community events.
About Beyond Traditional
Beyond Traditional is an award-winning, full-service alternative advertising agency that excels in alternative media, creative design and experiential marketing. Since its foundation in 2005, Beyond Traditional has used its expert use and knowledge of unconventional platforms and mediums to produce results for clients from a variety of industries—including food & beverage, nonprofit, apparel and technology. For more information, please visit www.BeyondTraditional.com.