Atlanta, GA, August 28, 2013 --(PR.com
)-- OPIS and associates, a joint venture sales/marketing firm with locations throughout the southeast that provides sales and marketing solutions to the office products and imaging specialist channel, is pleased to announce that Martin Zimmerman has been appointed Managing Director of the firm.
Mr. Zimmerman brings a wealth of industry experience and knowledge based on his multi-channel engagements in the office products industry as an independent dealer entrepreneur, power channel sales executive and a manufacturer representative.
As a founding member, Martin will guide and implement the firms' strategy to transform OPIS from a regional sales/marketing firm into an industry leader with a national footprint.
Mr. Zimmerman comments on the Florida market “New account acquisition prospects are highly favorable with the upcoming consolidation in the power channel. Territory demographics indicate that Florida has 172 independent imaging dealers. This dealer community employs over 5,000 associates; 1/3 or 1,700 are feet on the street sales associates. State-wide revenues exceed $1.3 billion for this group and active accounts total 240,000."
Tapping into these existing long-term customer relationships and creating a bundled OP/IMAGING solution will surely be a win-win proposition for all partners engaged in this new account acquisition program. “I look forward to the challenge and with the execution of our business model by our trusted associates; OPIS will surely succeed with its long-term strategy.”
About OPIS and associates
We provide custom sales/marketing solutions to select office product dealers on a regional/national basis. By distinguishing your company’s strengths and product offering to numerous channel partners, we create a platform to launch a new account acquisition program that will increase sales in existing markets without the fixed cost of additional overhead.
Our job is to facilitate an efficient and profitable process to take advantage of cross-selling through the independent office imaging channel. With connections to all the major key decision makers in the southeast region, OPIS is an cost-effective solution that provides sales/marketing coverage with informed and connected representation without the associated resource demand necessary to grow your business.
Knowledgeable associates, steadfast work ethics, technological sophistication, reliable dealer relationships, persistent end user marketing and consistent communication characterize our business strategy.
Twelve associates are supported by our inside administrative staff which provides coverage in the following states: Alabama, Arkansas, northern California, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, southern Ohio, South Carolina, Tennessee and southern Virginia.
By partnering with OPIS and associates as your regional representative, you gain more feet on the street dedicated to your success, which supports your growth strategy.
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