Birmingham, AL, August 30, 2013 --(PR.com
)-- Solamar Agency, a full-service, boutique marketing agency has named Melani Ward as its new Director of Marketing.
“Your work, your company is your way of communicating to yourself and to the world who you are and what you care about. So marketing your business should be fun. If it’s not, you’re doing it wrong,” Ward says with a little smile.
Melani Ward, who has been a freelance copywriter for 18 years and has run her own marketing consulting business for 7, will be in charge of all marketing, content development and outreach for Solamar. In addition, she will continue to serve as a copywriter, content creator, course designer and launch manager for many of Solamar’s clients.
“Solamar intends to leverage Melani's expertise in marketing strategy and management to broaden the general exposure of Solamar to entrepreneurs and businesses around the globe,” said owner of Solamar, Chelsea Berler. “We couldn’t be happier to have Melani on board in this capacity as we look forward to growing and expanding into new markets in the very near future.”
Melani believes that when it comes to marketing there are a handful of key principles that should govern your strategy no matter what business you’re in. But, she says, “That’s the boring part of marketing. The fun begins when you take those principles and create new and original ways to apply them based on your personality, the brand story you want you communicate, and the vision you hold for your company. At Solamar that’s what we do best. And we have more fun than anyone I know when it comes to helping people market their businesses and get the results they want.”
Melani holds graduate degrees in counselor education, teaching and sociology. Her training in human behavior, counseling, psychology and consumer behavior, combined with her natural curiosity for why people do what they do have made her a skilled marketer and a careful observer of what’s working and what’s not.
If you want to find out how Solamar can help you and your business, you can learn more about them at www.SolamarAgency.com.
Solamar, founded in 2006 by Chelsea Berler, is a full-service, boutique marketing agency that helps connect business owners to their customers through eye-catching design, more persuasive marketing messages, compelling content, and strategic business support. The highly trained team of experts values happiness, creativity, teamwork, getting sh*t done and long days working on behalf of interesting, fun and grateful clients. They live for moments when clients say, “Wow, there’s nothing you can’t do!” When you work with them you can expect unwavering support; one-stop-shop administrative, marketing and design goodness; wicked fast turnaround times; and a team who treats your business like it’s their own. Reach out today to find out how Solamar can help you at firstname.lastname@example.org.