Amerisleep Says Labor Day Weekend Could be Mattress Industry's Black Friday/Cyber Monday
Tempe, AZ, August 31, 2013 --(PR.com
)-- Amerisleep, the leading visco memory foam sleep products e-retailer, said that Labor Day weekend is fast becoming the mattress industry’s Black Friday/Cyber Monday and it’s responding by taking several steps to increase its promotions, offering consumers sale prices and giveaways, plus its first-ever next-day shipping promotion on the company’s top selling Liberty and Revere mattresses.
“There are a lot of millennials moving into new apartments, students moving into new housing and families closing on new homes around this time of year. Labor Day may be the last blast of summer, but for an increasing number of consumers it is the time they shop for mattresses,” said Amerisleep President Moe Kittaneh.
Amerisleep has launched several initiatives to help consumers find the best deals on mattresses. If shoppers click to buy the company’s most popular models on Labor Day – Liberty or Revere – they’ll have the added benefit of sleeping on them sooner with Amerisleep’s first-ever next day shipping promotion. This bypasses the typical 7-10 day waiting period. The Liberty Bed is characterized by a plush feel, offering a pillowy soft top without sacrificing support, while the Revere Bed provides a firmer comfort feel and exceptional spinal support. All Amerisleep beds are made from eco-friendly memory-foam designed to be cool, responsive and supportive. The company has been actively building up its stock on those models to meet the anticipated demand.
“We know that customers want a quality product at a competitive price, but our research has also shown that they want to enjoy their purchase as soon as possible, and that’s why we’ve increased our production for this special event,” added Joel Holt, director of operations
Additionally, during the holiday weekend Amerisleep will offer $200 off all mattresses plus two free pillows and $200 off all adjustable bases.
“Several factors have made Labor Day a popular time for consumers to invest in a new mattress. The three day weekend provides ample time for shopping, plus families are getting back into a routine as children head back to school and that means sleep is a priority. More than that, with the next major shopping holiday – Black Friday – a few months away, deal hunters are active right now,” said Kitteneh.
The trend Amerisleep is finding is backed up by a survey of more than 1,000 shoppers by the world’s leading digital coupon marketplace, RetailMeNot.com. They found that 59-percent of respondents plan to shop during the upcoming holiday weekend and deals on household items will be high on their list. Now, they can shop from the comfort of their own home, the backyard barbeque or the beach and be sleeping better sooner.
Founded in 2008, Amerisleep has been leading the way in bringing mattress manufacturing back to the US, and creating new and innovative green mattress technologies. Amerisleep’s e-commerce website features highly-rated memory foam mattresses, adjustable beds and bedding accessories. All of the company’s products are American-made, environmentally safe and sold at competitive prices. For more information please visit www.amerisleep.com.