Jim Ellis Mazda’s CX-5 Receives J.D. Power APEAL Award
Atlanta, GA, August 31, 2013 --(PR.com
)-- Jim Ellis Mazda
is proud to announce the J.D. Power 2013 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM ranked the 2013 Mazda CX-5 highest in the Compact CUV segment. According to the study, these vehicles tend to remain on dealer lots for shorter periods, command higher transaction prices and are more likely to create owner loyalty when they are ultimately traded in.
The CX-5 is Mazda's first vehicle to fully incorporate SKYACTIV® TECHNOLOGY as well as Mazda’s unique KODO "Soul of Motion" design language. Offering best-in-class combined fuel economy, including the highest highway miles per gallon (MPG) of any SUV sold in North America at 35 MPG, the 2013 CX-5 also boasts excellent driving dynamics and superior safety.
"We are honored by this recognition from J.D. Power and Associates in the APEAL Study," said Jim O'Sullivan, President and CEO, Mazda North American Operations. "The CX-5 is a consistent success in many respects with its outstanding handling, safety and fuel economy but also with its overall value to all consumers by being a vehicle that doesn't compromise and doesn't offer excuses, but instead exceeds expectations."
The APEAL Study examines how gratifying a new vehicle is to own and drive based on owner evaluations of 77 vehicle attributes. The study is used extensively by manufacturers worldwide to help them design and develop more appealing vehicles and by consumers to help them in their purchase decisions. The 2013 APEAL Study is based on responses gathered between February and May 2013 from more than 83,000 purchasers and lessees of new 2013 model-year cars and light trucks who were surveyed after the first 90 days of ownership. The APEAL Study complements the Initial Quality Study (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.
About Jim Ellis Mazda
Jim Ellis Mazda has two dealership locations in Atlanta and Marietta that serve the metro area carrying full lines of Mazda cars, trucks and SUVs as well as a large inventory of used vehicles. They also provide full service and repair on-site for all Mazda vehicles. You can view their website online at http://www.jimellismazdaatlanta.com or http://www.jimellismazdamarietta.com to find out more about the dealerships or schedule repairs online.