Military Veteran Max "The Body" Philisaire Featured in Pepsi NFL #FanEnough Commercial
Los Angeles, CA, September 10, 2013 --(PR.com
)-- Advertisers have always formulated creative ways to inspire their fans and consumers but with Americans deployed in the middle east, ad campaigns have become more strikingly creative and thoughtful - promoting patriotism and support for the troops.
Pepsi is taking its partnership with the National Football League (NFL) to a new level with the campaign titled, “Are You Fan Enough?” It includes activations from every Pepsi brand to celebrate the fan passion that fuels the game, starting with kick-off and continuing all season long.
During the NFL Kick-off game-day, Pepsi premiered a new ad (http://youtu.be/vPdJOwwiO0s) starring Dallas Cowboys' owner Jerry Jones, New York Giants' wide receiver Victor Cruz, Detroit Lions' quarterback Matt Stafford, San Francisco 49ers' coach Jim Harbaugh, Hall of Famer Barry Sanders and military veteran Max "The Body" Philisaire.
For three decades the National Football League (NFL) has been among PepsiCo’s most successful sports sponsorship, helping the company connect with athletes and fans by enhancing their experiences in an authentic and powerful way.
Pepsi's "Live for Now" global campaign reflects the insight that Pepsi fans all around the world desire to capture the excitement of now – a mind-set that is aligned at the very core with the brand's DNA. Soldiers can relate to this insight, as they make the best out of any situation whether in combat or back home enjoying a game of football.
It is important to remember the sacrifices of our troops and it's great that Pepsi and the NFL acknowledged that.
Check out the extended cut commercial on Pepsi's youtube: