Denver, CO, September 18, 2013 --(PR.com
)-- Given various statistics that deal with the relationship between businesses and the online environment, it is obvious that any type of business needs a proper online identity to encourage more customers to turn to its products and services. City Web Company states that it can offer hotel marketing consulting to accommodation businesses so that the best customized online strategy to make the business known among its potential clients is built.
Largely, a marketing plan will involve making use of SEO, PPC and social media strategies to promote a certain website. If a business does not have a website yet or simply needs a new, improved one, the company can also deal with website development.
As the company stated, having a proper online "business card" is important for a business. However, this online identity requires the support of search engine optimization and other marketing tools so that potential customers actually get to know it. Having a website that will only show on the tenth page of search results returned for a relevant keyword will make that website far too little known by potential clients. According to studies, more than 40% of Internet users click the first ranking site provided by search engines. Less than a quarter of users will browse the second page of provided search results. That is why hotel marketing consulting will deal with presenting the advantages of SEO (search engine optimization) and building a SEO plan that is customized for each business. A SEO campaign can show results in the first three to six months from its inception, however it should be continued on the long term so that the results stay constant.
Proper use of social media is also important where promoting a business is concerned. As the company says, hotel marketing consulting involves presenting the client the advantages and disadvantages of a certain strategy. Where social media is concerned, there are important advantages to using the tools it includes for interacting with potential clients and keeping them updated with new events and services. A piece of statistics from 2012 shows that Facebook shares have the greatest impact on Google search rankings in the United States, followed by the number of existent backlinks.
The online marketing plan for a hotel business could also include a PPC (pay-per-click) campaign, according to City Web Company. A discussion with the client will establish if it will be used in combination with the previously mentioned options and explain what it actually involves and what advantages it can bring.
About City Web Company
City Web Company is in the business of web development and Internet marketing since 2008. During its existence, it has gathered relevant experience so that it can help businesses of various types with developing an online identity. It can provide consulting services in various domains, such as tourism, construction, Government, commercial supply and hotel marketing consulting.