Madison, WI, September 25, 2013 --(PR.com
)-- Hopster (www.hopster.com), the premiere coupon site that pairs big brand savings with powerful engagements, today announced the addition of Marc Glazer as the company’s new vice president of Marketing. Glazer brings more than 20 years of experience optimizing brand marketing and customer engagement for companies including Verizon, Trek Bicycles and TGIFriday’s. Specializing in marketing, advertising, brand and digital strategy, and loyalty, Glazer joins Hopster to design effective message and marketing strategies across all channels, formats and media and help build world-class products.
“We are excited to have Marc here, he understands the power of what we are setting out to do: when coupons are combined with engagement, they become a powerful way to identify, activate and retain consumers,” says Brian Wiegand CEO of Hopster. “His ability to help position us as a data-driven company dedicated to delivering on 1:1 relationship building for CPGs, rather than simply being perceived as promotions company, while also amplifying all of our B2B and B2C marketing efforts is truly huge win for Hopster.”
A veteran in understanding the voice of the customer, Glazer served as the vice president of brand loyalty for Kobie Marketing – leading creative agency services for companies such as Verizon, and TGIFriday's. Before that Glazer was copy director of Hanson Dodge Creative – providing creative direction and branding strategies for companies including Trek Bicycles, Johnson Outdoor brands, Thule and Wilson Sporting Goods.
Prior to this, Glazer served in senior positions at Eddie Bauer and The Swiss Colony. His personal portfolio of communications work extends across a variety of vertical markets, including retail, active lifestyle, financial services, health care and consumer products. Glazer holds a BA from the University of Wisconsin-Madison.
Hopster, the digital experience that helps CPG brands convert coupons into relationships driving consumer engagement, targeted trial, brand loyalty and advocacy. By closing the coupon redemption loop, Hopster helps CPG brands deliver targeted promotions to drive more meaningful, personalized relationships and more profitable shopping results. Brands such as Endust, Dingo, Sunsweet and Ella’s Kitchen are already seeing ROI from Hopster. For consumers, Hopster is the premiere coupon site that allows you to get more value out of your coupons. By simply engaging in activities you already do, you’ll earn points that help you boost the value of your coupons. No other site allows you to rack in the savings like Hopster. Hopster was founded by Brian Wiegand, a serial entrepreneur who previously co-founded Alice.com, JellyFish (acquired by Microsoft), BizFilings (acquired by Wolters Kluwer) and NameProtect (acquired by Corporation Services Company). Hopster is headquartered in Madison, Wisconsin. Learn more at www.hopster.com.