Santa Ana, CA, October 06, 2013 --(PR.com
)-- Unconventional training methods like kettlebells, sandbags, calisthenics, clubs, and other functional fitness implements have seen rapid adoption in the United States over the last 10 years. In order to meet the demand for the information, supplements, and equipment related to the growing trend, several companies have arisen; My Mad Methods and Onnit are two of those organizations.
"We're very excited to expand the information we provide to a much larger chunk of the fitness community," stated Mark de Grasse, owner and editor of My Mad Methods. "Combining our knowledge base with Onnit’s innovative product offerings is the perfect collaboration to provide people with both the information and products they need to be functionally fit throughout their lifetimes."
Onnit will now become the official supplier of supplements, health food, and unconventional training equipment, including kettlebells, macebells, clubs, and more, for My Mad Methods Magazine. My Mad Methods LLC will no longer be selling equipment directly through their online store, MadFitnessEquipment.com. Mark de Grasse, owner of My Mad Methods, will be consulting Onnit regarding their fitness product offering, providing insight into the needs of the unconventional training community.
My Mad Methods Magazine has been in publication since August 2010. Mark de Grasse coined the term "unconventional training" in order to describe a group of fitness methodologies that use unusual implements like kettlebells, sandbags, clubs, macebells, and odd objects to provide optimum results using an approach based in progression and systemization.
The mission of Onnit is to inspire peak performance through a combination of unique products and actionable information. Combining bleeding-edge science, earth-grown nutrients, and time-tested strategies from top athletes and medical professionals, the company is dedicated to providing customers with supplements, foods, and fitness equipment aimed at helping people achieve a new level of well-being they call Total Human Optimization.
Both companies share a dedication to an alternative training mindset. Rather than focusing on simple aesthetics, they are concerned with performance, functionality, and longevity achieved through proper methodology and nutrition. More than simply using unusual fitness implements, food, and supplements, the goal of both companies is to create a systematic and sustainable approach to fitness that provides real, lasting results.
Commenting on the partnership, Aubrey Marcus, CEO of Onnit said, “Onnit continually seeks out the very best tools, ingredients and resources to assist our customers in achieving their goals. My Mad Methods is an incredible resource of information, and will be a major asset to our client base. We couldn’t be happier with the partnership.”
The partnership officially launched on October 1, 2013, and both companies are working towards an integration that will benefit both of their customer bases. Find out more about My Mad Methods at MyMadMethods.com and about Onnit at Onnit.com.