Los Angeles, CA, October 09, 2013 --(PR.com
)-- Gigniks Launches Career Video Site
Gigniks, a California non-profit that that effectively addresses the absence of career guidance in Los Angeles high schools with digital media training and exposure to working professionals, has launched its mission website at Gigniks.org.
Since 2011, Gigniks has offered underserved Los Angeles County students the opportunity to learn digital media skills, connect with role models at local businesses, and create their own career content library in the form of 3-minute, student produced career profile videos.
“A third of all high schoolers currently fail to graduate,” reports Gigniks founder Simon Maskell. “They see no connection between what they're learning and the "real" world. Gigniks offers students new media literacy, 21st century skills, and career exposure to understand the workplace and make informed decisions about their future.”
The Gigniks curriculum partners a school with a local employer-sponsor, brings in film graduates to teach an intensive standards-based digital media curriculum, then takes students into the sponsor's workplace to interview employees on camera and get shots of them at work. Students then edit the footage into an engaging 3-minute career profile and upload the finished video to the Gigniks Careers Channel on YouTube.
For sponsors, Gigniks offers a unique, cost-effective opportunity to spotlight a company’s careers, business and brand while reaching out to a local talent pool. Gigniks students have so far created scores of compelling career profiles through the generosity and support of corporations including Sony, Disney, NASA, and the Jet Propulsion Laboratory.
“Our student-created content offers a dynamic understanding of the school-to-career connection,” says Maskell. “It helps to inspire with role models that ‘look like me’ and motivates students to stay in school and work hard to achieve their goals.”
Gigniks is a Google Grants recipient and a YouTube nonprofits participant. Its student-generated content is networked by partners that include the California School Counselor Access Network (CSCAN); ConnectEd Studios; and the California Career Resource Network (CalCRN), accessible to millions of students statewide. Gigniks is a project of Community Partners.org.