Memphis, TN, October 19, 2013 --(PR.com
)-- Today, the leaders of Myndshift Advertising & Communications and Edwards Communications Group announced a strategic partnership that allows its leaders to collaborate on select projects. The move highlights the need for a greater degree of collaboration between agency partners as clients seek marketing partners that can provide integrated solutions for their brands.
“With the scope and landscape of agency arrangements, and client's expectations, changing regarding working with smaller more nimble partners, we saw an opportunity to provide a broader range of services to our current and future clients in response to that change,” explains Rick Edwards, CEO of Edwards Communications Group.
“So we've built the teams and expertise for the clients, and assignments, where it makes the most sense,” adds Myndshift CEO and Executive Creative Director, Jeffrey White. “Our clients benefit, because they get to work with an agency with an extended set of skills and capabilities outside of the more expensive, traditional agency model. And our companies benefit by being able to provide a broader service offering to our clients. Advertisers are only now scratching the surface when it comes to being confident about the capabilities of smaller agencies like ours. As that confidence grows, opportunities, and success, are sure to follow.”
Myndshift Advertising & Communications is an independent, creative-driven advertising and communications firm that creates strong‚ mutually beneficial relationships between our clients and their customers. We firmly believe that no matter where‚ how‚ or in what medium you deliver your message, it's most effective when you start with a simple‚ yet provocative idea. Myndshift clients include: Jones & Tuggle, CPAs; Wingstop; Smoothie King; AG Branding Factory; KIPP Memphis Collegiate Schools; ZayMat Distributors and Starbucks. For more information about Myndshift, visit www.myndshiftadv.com
Edwards Communications Group, Inc. is an integrated marketing agency that specializes in delivering marketing solutions and brand-building ideas to the multicultural market. Our agency delivers sound creative and strategic solutions in the form of compelling marketing communications to help companies build their brands. Edward Communications Group clients include: Walsh; Nielsen; the City of Evanston; 100 Black Men of Chicago; The United States Department of Health & Human Services; City Colleges of Chicago and Abbott Labs. For more information about Edwards Communications Group, visit www.ecgonline.com