Denver, CO, October 19, 2013 --(PR.com
)-- Owned by mother-daughter team Karen and Robin Woronoff, Felicé Bridal has found success specializing in unique bridal gowns and making each bride’s in-store experience memorable and special. Bridal gowns at Felicé are simple, clean and classic, but come with an edge — much like the boutique itself. Now entering its eleventh year in business, Felicé is moving to a new location around the corner from its current shop in Cherry Creek at 3201 East 2nd Ave. and is set to open October 18.
“It has always been a priority at Felicé to carry strong, fashion-forward lines. Now, we’re updating our boutique to match,” says Robin Woronoff. “We’re thrilled to show off the new space, which is so reflective of who Felicé is and where we’re headed.”
The new space will feature clean lines, hardwood flooring, metal details and shades of grey and white throughout. It is feminine, though not overtly; a modern ode to the classic bride. Felicé’s Grand Opening event, scheduled for Nov. 5, will bring former and current clients, new brides, wedding planners, jewelers and other members of the wedding industry together to celebrate.
Throughout the new expansion, the Felicé mission has remained the same: to provide exemplary customer service and to offer strong, creative lines in a boutique setting. Felicé features more than a dozen couture lines, including Romona Keveza, Lea-Ann Belter, Kenneth Pool, Victoria Nicole, Christos Bridal, Amanda Garrett and more. It is one of two retailers in the U.S. to carry gowns by Anna Campbell, an Australian designer with a huge American fanbase.
“Creativity is such a integral part of the work we do at Felicé – and one of the reasons brides love working with us,” says Karen Woronoff. “We change beading, necklines, color. The designers we carry welcome our imaginative takes on their creations; brides appreciate it because it helps them set their look apart. It ensures that each dress perfectly fits the bride who chooses it.”
To guarantee that each bride receives top-notch service, Woronoff trains consultants for more than five months before putting them on the floor. By the time they’re helping brides choose their dresses, the consultants are well-versed in how a gown should fit a bride and, if one doesn’t fit quite right, do more than simply go up a size and take it in. Instead, Felicé knows each bride and custom fits specific pieces of the dress to her, ensuring the perfect combination of shape, color and cut.
For more than a decade, Felicé has been helping brides begin the next chapter of their lives. This fall, with a re-imagined space and fresh inspiration, Felicé will begin a new chapter of its own.