Birmingham, United Kingdom, October 25, 2013 --(PR.com
)-- BRISTAN has appointed IMO as its new lead creative advertising agency following a four-way pitch process.
IMO will handle all of Bristan’s strategy, brand communications, digital marketing, social and publicity requirements.
“IMO demonstrated strong capabilities strategically, creatively, and digitally throughout the search process,” said Fiona Bowyer, Head of Marketing at Bristan.
“IMO’s network and group solutions are solid complements to Bristan’s business strategy, which increasingly focuses on a deeper understanding of our installers and their needs as a source of growth. We look forward to our new relationship.”
Tom Fearn, Digital Partner at IMO, said: “Bristan has been quick to recognise that making meaningful connections is the future. They also understand that digital is a means, not the end. At the far side of any communication, there’s a person and making that person’s life easier is the commitment that Bristan make.”
Paul Lock, Creative Strategy Officer at IMO, added: “Like Bristan, we are committed to being agile, accountable and lifting the brand even higher. We are thrilled to be working with such a forward thinking brand that will be blazing a trail in its category.”
IMO is the sister agency to Cogent Elliott one of the country’s leading agencies. Bristan ranks as the biggest account win to date for the agency based in the heart of Birmingham’s business district.
IMO’s work across the account will be geared towards developing Bristan as a stand out brand in its sector.