Denver, CO, October 30, 2013 --(PR.com
)-- Conversion-driven marketing agency 90octane has hired Tim Roessler as creative director. A seasoned creative director, writer and content strategist with experience across a diverse range of industries and clients, Roessler will co-direct the agency’s storytelling department.
Roessler is charged with directing the visual concepts and leading the content and messaging strategies that will transform the enterprise marketing of our clients across the B2B, B2C and nonprofit landscapes. He translates client needs and business goals into creative marketing programs that advance brand strategy and generate conversions.
Roessler brings decades of experience leading creative teams and working with world-class brands including First Data, Western Union, Sun Microsystems, Vail Resorts, Virgin, Express and Budget Rent A Car to his new role at 90octane. He most recently managed corporate content for First Data, a Fortune 500 company. Prior to that he was proprietor and content strategist at Wicked Lemons Media, helping businesses and nonprofits tell their stories through the strategic use of digital and print media.
He was also vice president of creative services at iXL Denver, an e-business consulting firm, where he managed a 40-member creative team and facilitated digital branding initiatives for enterprise dot-com clients. A true innovator in content marketing, Roessler initiated the company’s content strategy practice, leveraging his prior experience as director of content development and co-founder at CCG Online in Denver, Colo. He received his B.S. in Journalism from the University of Colorado at Boulder.
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit www.90octane.com or follow @90octane on Twitter.