Des Moines, IA, December 31, 2013 --(PR.com
)-- Many organizations treat marketing as an autonomous function within the organization. Instead, successful customer-centric companies recognize that marketing is a systematic process that involves all departments and employees.
A new eBook, "Marketing as a Business System" by college marketing professor Neil Kokemuller, outlines the basic steps in the complete marketing process and how business leaders get all employees involved in carrying out marketing activities.
The eBook, which is a concise 16-page guide, is available for download at a price of $2.99 exclusively on the Kindle, or on other tablets using the Kindle app.
One customer review noted that "Marketing as a Business System" is “A great short overview of marketing. Thus the book is a quick read. I found myself highlighting some passages and will use this book as a reference for my businesses.”
To truly grasp the notion of marketing as a system, an organization must first have a marketing orientation, meaning its business is designed around needs, wants and preferences of target customers. It must then understand that market research, solution development, promotion, customer service and relationship management integrate to form the complete marketing process.
On his website, http://www.neilkokemuller.com, Kokemuller notes that “This Kindle marketing eBook offers insights into how a business integrates all of these elements into a thorough marketing plan.”
In addition to downloading the marketing guide on your Kindle or tablet, readers Amazon Prime members can borrow the book from the Kindle Owner’s Lending Library for free.