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Innovation Direct, Inc.

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Innovation Direct(TM) Tabbed to Represent Coley's Tire Lift Invention to Industry

South Miami, FL, January 05, 2014 --( An innovative and highly effective new product designed to greatly simplify a common automotive repair task, the Coley’s Tire Lift, has been developed by William Coley of Shannon, Mississippi. The invention’s unique design provides its users with a quick and virtually effortless way of replacing a tire.

The Coley’s Tire Lift helps significantly reduce the chances of injury by automating the tire lifting process. The product is simple to assemble and operate. Additionally, the Coley’s Tire Lift works equally effectively on a wide variety of surfaces and is compact and durable. It is also competitively priced, adding to its appeal.

The inventor of the Coley’s Tire Lift has developed a working prototype that he has utilized with considerable success. The Coley’s Tire Lift is also in Patent Pending status within the United States Patent and Trademark Office.

Mr. Coley now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the automotive repair accessories industry are currently being targeted as candidates to eventually commercialize the Coley’s Tire Lift on a worldwide basis.

In September 2013, Mr. Coley contracted product management services leader Innovation Direct™ to represent the Coley’s Tire Lift to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Coley’s Tire Lift and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231

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