Auburn, Australia, January 18, 2014 --(PR.com
)-- Bloomex Australia (www.bloomex.com.au), a leading online florist in Australia, continues to expand its variety of products, and recently introduced wine baskets and champagne baskets to its already-extensive variety of product offerings.
The wine baskets were offered to the public starting in December and range in price from $34.95 AUD (White Wine & Chocolate Basket) to $124.95 (Champagne & Chocolate Basket). A total of 10 baskets are being offered thus far.
The top-selling basket to date has been the Wine Duo basket (http://bloomex.com.au/index.php/Wine-Champagne-Gift-Baskets/Wine-Duo-Basket/Detailed-product-flyer.html), which retails for $59.95 AUD. This arrangement includes a bottle of Carrington Vintage Brut White, a bottle of McGuigans Black Label Red, accompanied by a large box of Premium Chocolates. The afformentioned White Wine & Chocolate Basket has seen the second-most sales since the Wine & Champagne product line was introduced to bloomex.com.au.
Gift baskets are among Bloomex Australia’s most-purchased items, and Bloomex Australia Marketing Project Manager, Brendan Dyke, said that customers are responding positively to the wine and champagne products thus far.
“We’ve been impressed by the interest from our customers on these new wine and champagne baskets,” he said. “These baskets are competitively priced, make for great gifts, and are another step as we continue to diversify our selection of products.”
Bloomex Australia was launched in 2011, following in the success of the company’s operations throughout Canada and in the United States. In Australia, the company serves Sydney, Melbourne, Brisbane, Canberra, and surrounding areas. Bloomex uses a unique business model in the floral industry in that they buy products directly from growers, bypassing wholesalers, and then assemble bouquets or gift baskets in their own production facility, based in Sydney.
Customers place orders through the company’s website at bloomex.com.au or by calling toll-free, at 1800 451 637. Orders are then delivered through couriers to customers’ doors.