Tel Aviv, Israel, February 20, 2014 --(PR.com
)-- The 2014 Vodafone Malta Marathon, Half-Marathon & Walkathon is happening Feb 23rd and is the biggest athletic event on the island. The marathon is expecting a record-number of over 3,600 participants.
Vodafone - the marathon sponsor will be operating Pic2Go sponsored race photography solution
this year. All marathon participants are invited to get their race photos posted directly to their personal Facebook accounts in real time.
Pic2Go 2D barcodes on race bibs will be used to automatically recognize bib numbers and tag race photos taken by all race photographers. The race photos will then be instantly posted to the social media profiles of all runners registering to the Pic2Go application.
Vodafone promote the service both on the race Facebook fan page as well as the brand fan page - to strengthen it's position as the marathon sponsor, engage with Vodafone existing fans and promote race registration sales this way.
2014 is the first year Vodafone is using the Pic2Go service in a race it sponsors, and expecting around 1M impressions on Facebook for the race branded photos!