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Vodafone to be Using Pic2Go Sponsored Race Photography at 2014 Malta Marathon

Vodafone will be using Pic2Go sponsored race photography solution at 2014 Malta Marathon - offering all runners the option to get their race photos instantly posted to Facebook during the race

Vodafone to be Using Pic2Go Sponsored Race Photography at 2014 Malta Marathon
Tel Aviv, Israel, February 20, 2014 --( The 2014 Vodafone Malta Marathon, Half-Marathon & Walkathon is happening Feb 23rd and is the biggest athletic event on the island. The marathon is expecting a record-number of over 3,600 participants.

Vodafone - the marathon sponsor will be operating Pic2Go sponsored race photography solution this year. All marathon participants are invited to get their race photos posted directly to their personal Facebook accounts in real time.

Pic2Go 2D barcodes on race bibs will be used to automatically recognize bib numbers and tag race photos taken by all race photographers. The race photos will then be instantly posted to the social media profiles of all runners registering to the Pic2Go application.

Vodafone promote the service both on the race Facebook fan page as well as the brand fan page - to strengthen it's position as the marathon sponsor, engage with Vodafone existing fans and promote race registration sales this way.

2014 is the first year Vodafone is using the Pic2Go service in a race it sponsors, and expecting around 1M impressions on Facebook for the race branded photos!
Contact Information
Eitan Hefetz
Attached Files
Pic2Go - Sponsored Race Photography
Pic2Go Sponsored Race Photography solution is a great marketing solution for running races and sponsors - instantly posting runners' branded photos to Facebook - generating buzz and maximizing social media reach.
Filename: Pic2Go_Sponsored_Race_Photos.pdf

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