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Kroger Implements New My Prescriptions Program

Local Grocer Offers New User Interface to Enhance Customer Pharmaceutical Experience.

Raleigh, NC, February 23, 2014 --(PR.com)-- The Kroger Co. (NYSE: KR), the nation’s largest traditional grocery retailer with 14 stores throughout the Triangle and North Carolina, has announced the company’s My Prescriptions program, designed to provide customers easy access to prescriptions and give the ability to fully manage pharmacy information online. Kroger’s program offers an improved and integrated user interface, giving pharmacy patients convenient access to prescription history records for the entire family.

The My Prescriptions interface is easy to use and easy to access. Customers can simply visit www.kroger.com and click “My Prescriptions” under the pharmacy link to begin building a secure profile. Once a profile has been created, customers will have access to their entire family’s medication history from their computer or mobile device.

The new user interface comes just in time for tax season, allowing customers easy access to their pharmacy history report. This program serves an extension of the excellence Kroger customers have come to expect from Kroger’s nearly 2,000 pharmacies. For more information on My Prescriptions, customers are encouraged to visit their local Kroger pharmacist.

Quotes:
“We are always looking for ways to improve our customer’s shopping experience,” said Carl York, advertising and public relations manager for Kroger’s mid-Atlantic marketing region. “The My Prescriptions program will not only make filling and re-filling prescriptions more convenient for our customers, but will also offer improved functionality and ease in managing their prescription history.”

About Kroger:
Kroger, the nation’s largest traditional grocery retailer, has 14 stores throughout the Triangle, including Apex (1), Cary (1), Garner (1), Fuquay-Varina (1), Raleigh (4) and Durham (6). Headquartered in Cincinnati, the company employs more than 338,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith’s. The company also operates 788 convenience stores, 361 fine jewelry stores, 1,046 supermarket fuel centers and 40 food processing plants in the United States. Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information, please visit http://www.kroger.com.
Contact Information
Kroger
Robert Buhler
919-233-6600
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