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Over 1M Facebook Impressions for Vodafone Branded Sports Pictures at 2014 Malta Marathon Using Pic2Go

Vodafone has operated Pic2Go Sponsored Social-Media Race Photography solution at 2014 Malta Marathon - generating over 1M Facebook impressions for athletes' branded sports pictures posted to Facebook with Vodafone branding.

Tel Aviv, Israel, February 28, 2014 --( The 2014 Vodafone Malta Marathon took place Feb 23rd with around 3500 athletes participating in the biggest athletic event on the island.

Pic2Go Sponsored Social Media Race Photography solution was operated in the marathon for the 2nd year in a row. Last year the Pic2Go operation was sponsored by Gillette and this year by the marathon sponsor - Vodafone.

All marathon participants were invited to get their branded sports pictures posted directly to their personal Facebook accounts in real time.

Pic2Go marathon photography solution makes use of special 2D barcodes technology. These 2D barcodes on marathon bibs are used to automatically recognize bib numbers and tag marathon photos taken by all marathon photographers. The marathon photos are then instantly posted to the social media profiles of all runners registering to the Pic2Go application.

8 marathon photographers took a total of over 18,000 photos during the race.

Over 2250 athletes have registered to the Pic2Go application and had their Vodafone-branded pictures posted to their Facebook profile during the race.

The activity generated over 1 Million Facebook impressions with friends and family enjoying watching athletes' branded sports pictures posted to Facebook in real time.

For more info on Pic2Go sponsored race photography solution visit -
Contact Information
Eitan Hefetz

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