Basement Waterproofing Pros Serving Plymouth, MA, Appeal to Online Shoppers With New Web Site
Hanson, MA, April 01, 2014 --(PR.com
)-- Many people who enjoy the online shopping experience also prefer to go online to research products and services they’re interested in purchasing. Homeowners in Plymouth and throughout the state of Massachusetts who need basement waterproofing and related services will soon have an easier time finding the help they need via an Internet search. Through a new partnership with the online marketing firm Prospect Genius, Hanson-based business Watchman Waterproofing is working to boost its Web presence. The goal is for the company to be more accessible to prospective customers who rely on the Web for information about local businesses.
Online shopping is one of the most popular Internet activities, and a 2012 study from the Pew Research Center found that 70% of adult Internet users turn to the Web to make purchasing decisions. That’s why it’s so important for a company like Watchman Waterproofing to have a visible and accessible Web site. Because such a large percentage of the Internet-using population carries out consumer research online, even businesses that don’t engage in e-commerce can benefit greatly from having an informative and easy-to-locate Web site.
Prospect Genius is using several tried-and-true Web marketing tactics for Watchman Waterproofing’s campaign. One of these is a process known as search engine optimization, or SEO, which can help small business Web sites display more prominently on relevant search engine results pages. Going forward, Plymouth-area queries to Google, Bing, and Yahoo! using search terms like “basement waterproofing,” “foundation waterproofing,” and “mold prevention” should be more likely to lead to Watchman Waterproofing’s site.
“We hope to help Watchman Waterproofing take advantage of the online shopping trend by making it easier for prospective customers to learn about the business online,” says Prospect Genius Web marketing specialist Matt Gallo. “SEO and other online advertising tactics can quickly and conveniently connect businesses with people in their area who need the products and services they offer.”
Watchman Waterproofing’s team has been providing quality workmanship and professional customer service for 40 years. The company offers basement and foundation waterproofing, basement sump pump installation, mold prevention, and more in Plymouth and the surrounding area.
Phone: (617) 870-4742
Address: Hanson, MA 02341
Web site: http://watchman-waterproofing.ma-biz.com/