Atlassian, ETECTURE@Ogilvy and Migros Talk Digital Marketing at Magnolia Conference 2014
Miami, FL, March 30, 2014 --(PR.com
)-- Magnolia, the open source Java CMS company, has received an overwhelming response to its first ever digital marketing track, running at Magnolia Conference 2014 (taking place at Pathé Küchlin Cinema in Basel, Switzerland, June 24 - 26).
The new dedicated digital marketing track was announced last month, in response to the growing number of digital marketing professionals within the Magnolia community. Key speakers have immediately come forward from US software giant Atlassian, ETECTURE@Ogilvy (the technology arm of Ogilvy and Mather UK), and Switzerland’s largest retailer, Migros.
Mark Halvorson, Director of Interactive at Atlassian Software, will be heading to Basel from San Francisco. He will explore how Atlassian, the creator of JIRA and Confluence, has used Magnolia CMS and other tools to operationalize A/B to continually optimize Atlassian’s website.
Daniel Menges, Operations Director at ETECTURE@Ogilvy, will be presenting with Senior Magnolia Engineer Jan Haderka, outlining plans for a new cloud-based Magnolia CMS platform for delivering advanced digital creative within global marketing campaigns.
Representing Switzerland’s largest retailer, Head of Migros.ch Kevin Lancashire will be showcasing how Migros uses Magnolia CMS as a content hub.
These speakers will join senior analyst Tim Walters from Digital Clarity Group, who will open the digital marketing track with a keynote on Customer Experience Management.
“The key speakers that we’ve secured will ensure that attendees leave with a wealth of knowledge on how to tackle today’s digital marketing challenges - most of all, they’ll know how to create an optimized customer experience,” says Christopher Justice, Head of Marketing at Magnolia. Justice will also be taking part in the new marketing track, presenting how to create trackable digital experiences with Magnolia CMS.
Magnolia will be continuing its traditional technical and business tracks alongside the marketing track, with topics including personalization in Magnolia, app development, as well as Magnolia integrations.
To view the event’s program, visit http://www.magnolia-cms.com/conference/program.html. Additional submissions for proposed talks will be accepted up to April 1. To register for the conference, visit http://www.magnolia-cms.com/conference/register.html Early bird pricing expires on March 31.