Atlanta Brand Marketing Agency Cultural Sync Turns Focus to Continued Client Education
Atlanta, GA, April 08, 2014 --(PR.com
)-- The Atlanta-based brand marketing agency has decided to do a re-brand of its own. Cultural Sync, LLC will continue to provide branding services across both digital and print platforms, but will now place a conscious effort on providing clients with continued brand education. The introduction of this new effort has even brought on some changes for the agency itself, starting with a new tagline and updated look of their company website.
When asked why the agency decided to place emphasis on client education Cultural Sync Managing Director, Antoine Woods Jr. stated, "In the early years of my entrepreneurial journey my partners and I had innovative ideas and great products, but we never saw our businesses flourish in the way we anticipated and knew they could. We initially did not see the cause of our shortcomings, but after some re-evaluation we concluded that our failures and disappointments were due to one reason, the lack of a focused and strategic brand marketing strategy. After becoming aware of our lack of brand focus and then implementing a focused strategy on our next venture we saw great success."
A strong and focused brand strategy is important to the success of new businesses. According to smallbiztrends.com, 50% of newly founded businesses fail within their first year, and businesses with less than 20 employees have a 37% chance to survive within the first four years in business. Could these percentages favor businesses if a focused brand strategy is implemented at inception and continually educated themselves on branding? Mr. Woods seems to believe so. “It's time for Cultural Sync to not only assist clients with developing strategies to communicate their message across all marketing platforms, but also ensure that they're knowledgeable about branding and its changing landscape. This will only lead to the success of their brand and business,” said Mr. Woods.
When asked about the agency’s re-branding efforts Mr. Woods stated, "We will never ask our clients to do something that we are ourselves wouldn't do. If we have a client that is introducing a new service or direction for their business we would encourage them to update their brand touch-points and that's what we have done." Their website now incorporates a knowledge section and blog that provides visitors with branding information and continued education material.
For more info about Cultural Sync please visit their website: www.culturalsync.com