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Soundview to Host Interactive Webinar with Joseph McCormack

Soundview Executive Book Summaries will host an interactive webinar on April 18th with business author Joseph McCormack, to discuss the concepts in his latest book, "Brief."

Philadelphia, PA, April 09, 2014 --(PR.com)-- In this Soundview Live webinar, Making a Bigger Impact By Saying Less, Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. "BRIEF" will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Learn more at http://www.summary.com/track/_/Making-a-Bigger-Impact-By-Saying-Less.

Joe McCormack is on a mission to help organizations master the art of the short story. In an age of shrinking attention spans, non-stop interruptions, floods of information, the messages business leaders send out are getting lost in a sea of words. An experienced marketing executive, successful entrepreneur and author, Joe is recognized for his work in narrative messaging and corporate storytelling.

A passionate leader, he founded The BRIEF Lab in 2013 after years dedicated to developing and delivering a unique curriculum on strategic narratives for U.S. Army Special Operations Command (Ft. Bragg, NC). He actively counsels military leaders and senior executives on key messaging and strategy initiatives. His clients include W.W. Grainger, Harley-Davidson, USG Corporation, BMO Harris Bank, SAP, MasterCard, Heinz, Hoffman-La Roche and Jones Lang LaSalle.

Attendees will learn:
• The B.R.I.E.F. approach to distilling your message into a brief presentation.
• How to gain the muscle you need to eliminate wasteful words and stand out from the rest.
• How to convey respect to your boss by managing their time more effectively than ever.
• The three skills required for a mastery of the BRIEF approach.
• Why, how and when brevity can save you, your ideas and your business from getting tuned out.

About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.
Contact Information
Soundview
Rob Carter
802-453-2526
Contact
www.summary.com

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