Beverly Hills, CA, April 10, 2014 --(PR.com
)-- Popsalot Gourmet Popcorn is proud to announce that gluten free certification from GFS Laboratories International (GFSLI) has been awarded to its full line of all natural and handcrafted kettle corn, caramel corn and savory popcorn blends. Popsalot’s commitment to the gluten free community includes a company-wide decision to maintain the Popsalot kitchen as a dedicated gluten free facility.
Fresh legislation on gluten free packaging claims was solidified in August 2013; but the official FDA threshold of 20ppm may still be too high to help diagnosed celiacs avoid symptom-triggering levels of gluten exposure. GFSLI raises the bar on lowering risk with the only globally recognized certification that incorporates G12 Gliaden Antibody testing , effectively measuring gluten content to a threshold of 3ppm—an impressive 600% over FDA standards.
Popsalot founder, Noah Sheray, welcomed the opportunity to absorb, discuss and integrate a wealth of gluten free best practices shared by GFSLI Program Director, Pat Potter, over several visits to the newly acquired Popsalot production facility. “Keeping production in-house has always been our vision,” remarks Sheray, “and growing into our own kitchen was a great milestone for us. It comes with the responsibility of building our own partner network, but we see that as the freedom to choose from the best of the best. Working with Pat and GFSLI is an invaluable advantage for us and for our customers.”
Popsalot’s distinctively vibrant pouches bearing the GFSLI seal will begin rolling out this summer. In 2013, the price between gluten-free CPG and conventional counterparts weighed in at a staggering 240% more on average, a gap that Sheray and his team are thrilled to help bridge. At $2.99-$3.99(SRP) per multi-serving pouch, Popsalot offers retailers a uniquely gourmet, celiac-friendly option that remains affordable and accessible to everyday shoppers. “Snacks are about joy, a bite-sized escape from the day—that’s not always the experience for those living with gluten intolerance. Going gluten free isn’t just a trend, and it often means becoming an expert at being careful. With a bag of Popsalot,” Sheray smiles, “We want everyone to be able to relish a moment of being carefree.”
Meet the Popsalot Crew
Founded in 2006, Popsalot Gourmet Popcorn of Beverly Hills is an all-natural celebration of bold international flavor, rich artisan tradition & fresh California flair. Made by Hand & Made for Memories, every recipe from the Popsalot begins with premium, non-GMO popcorn and is whole grain, gluten free certified, kosher certified, transfats free and HFCS free. Popsalot’s full line of slow-simmered, oven-baked caramel corn, sweet & savory kettle corn, deluxe nut-butter infused caramel corn & uniquely spiced popcorn blends are available at fine stores in the USA, Malaysia, Japan, China, Canada and online at www.popsalot.com.