Santa Monica, CA, April 16, 2014 --(PR.com
)-- A new start venue, point-to-point structure, and exciting new coastal routes are the centerpieces of the annual Bike MS Coastal Challenge: Santa Monica to Santa Barbara to be held on October 11 & 12, 2014. Organized by the National Multiple Sclerosis Society, the ride is moving to the Civic Center in Santa Monica, CA. MS (multiple sclerosis), an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. More than 104,000 Southern California residents live with the disease.
Relocating to Santa Monica creates great new routes featuring priceless views of the Pacific Ocean, and challenging, but rewarding, hill climbing through the Santa Monica Mountains. Cyclists will ride 30, 65 or 100 mile route options on Saturday, and 35 or 50 miles on Sunday. Cyclists who opt for the 65 and 100 mile route options on Saturday will travel north from Santa Monica, ending at San Buenaventura State Beach in Ventura, while 30 mile cyclists begin and end their first day in Ventura. All riders depart from Ventura on Sunday morning as they make their way to picturesque Santa Barbara City College with either 35 or 50 mile route options. Multiple route options and varying levels of difficulty during the two-day ride make this year’s Coastal Challenge the perfect choice for all experience levels.
“Moving the ride to a point-to-point will turn a good ride into a great ride,” said Tom Regal, veteran rider and chair of the volunteer-led Southern California & Nevada Chapter Bike Leadership Team. “This is a great opportunity to increase ridership and fundraising to help people living with MS in Southern California and Nevada. We’re delighted with the great support and positive response we’ve seen from both our veteran riders and those who will be joining us for the first time. This is an exciting year for the Coastal Challenge.”
To participate in Bike MS Coastal Challenge: Santa Monica to Santa Barbara, each rider agrees to raise a minimum of $350 to help people with MS in Southern California and Nevada, and to fund cutting-edge research to stop progression, restore function, and end MS forever. Riders and volunteers can register online at www.bikeMSsocal.org. Donations for riders and teams are also accepted by clicking “Donate” and entering the rider’s name. For more information, contact Kari Boatner at Kari.Boatner@nmss.org or 310-479-4456 ext. 66135.
About the National Multiple Sclerosis Society
The National MS Society helps each person address the challenges of living with MS through our 50-state network of chapters. Through our home office and 50-state network of chapters, we fund more MS research, provide more services to people with MS, offer more professional education and further more advocacy efforts than any other MS organization in the world. The Society is dedicated to achieving a world free of MS. We are people who want to do something about MS now. Join the movement at www.nationalMSsociety.org.