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The Color Run Romania to be Using Pic2Go Social Media Race-Photography

The Color Run™ arrives at Romania and for the first time will be using Pic2Go Race Photo-Tagging and Sponsored Social Sharing Service – expecting 25,000 photos shared to runners’ Facebook profiles in few hours.

Tel Aviv, Israel, April 17, 2014 --( The Color Run™, also known as the "Happiest 5k on the Planet," is a unique paint race that celebrates healthiness, happiness and individuality.

The Color Run is a five-kilometer, un-timed race in which thousands of participants are doused from head to toe in different colors at each kilometer. The fun continues at the finish line with a gigantic "Finish Festival," using more colored powder to create happiness and lasting memories, not to mention millions of vivid color combinations.

The Color Run™ comes in Romania in 2014 and for the first time will be using Pic2Go Social Media Race Photography solution.

All participants of the event are invited to get their colorful race photos posted directly to their personal Facebook profile just shortly after taken.

Pic2Go technology uses special 2D barcodes on race bibs to automatically recognize bib numbers and tag race photos taken by all race photographers. Race photos will then be instantly posted to the social media profiles of all runners registering to the Pic2Go application.

“The Color Run is a fantastic experience! It’s different than any other events! We already used Pic2Go for Old Town Race and it was a great success! The Color Run will be at least 10 times bigger! We expect 25.000 photos shared in few hours! It’s going to be huge!” says Radu Condrea, New Business at The Color Run Romania.

“We are excited to offer the Pic2Go service to The Color Run participants for the first time! Pic2Go is all about participants sharing their greatest race experiences with their social friends – and The Color Run will definitely provide participants with great experiences worth sharing!” says Eitan Hefetz - Pic2Go Ltd. Founder and CEO.
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Eitan Hefetz

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