Marketing Expert and CEO Patrick Goodness to Present at the 5th Medical Travel International Business Summit
San Jose, Costa Rica, May 04, 2014 --(PR.com
)-- Patrick Goodness, CEO of The Goodness Company, a global leader in international medical tourism marketing, has been invited to speak at the 2014 PROMED 5th Medical Travel International Business Summit in Miami Beach, Florida. The Summit is the most important meeting for stakeholders in the medical tourism industry and Goodness is one of its most anticipated presenters. Goodness is also a frequent speaker at the World Medical Tourism Congress and other international medical tourism events.
Patrick Goodness’ presentation, entitled “Marketing Healthcare Services: How to Market International Accreditation,” is aimed at helping healthcare providers realize the importance of being certified by reputable boards and associations. “Many international healthcare providers think that certification is troublesome or costly, or they simply postpone the process in order to attend to short-term needs. I acknowledge that obtaining the proper certification is not an easy endeavor, but that’s precisely why it’s so important. Certification allows foreign patients to identify the healthcare providers that offer the best service and meet the highest standards of quality,” stated Goodness.
Cristina Cardona, global congress manager of the Medical Tourism Association, commented on the first-hand the reaction of attendees to Mr. Goodness at the World Medical Tourism and Global Healthcare Congress. “We received incredibly positive feedback from all attendees who left Patrick’s workshop inspired and excited to develop successful marketing and social media strategies with their companies. Based on the unanimous positive feedback we received, we are thrilled to invite Patrick back to share his marketing and public relations expertise and provide critical insight on how to create successful marketing strategies to secure a competitive edge in the medical tourism and global healthcare industry.”
According to Luis Santamaria, founder of PanaSalud and SaludPanama, two online guides for medical tourists in Panama, the success of Goodness’ lectures comes from his extensive knowledge and experience, as well as his ability to engage his audience. “Patrick Goodness is one of the most recognized names in medical tourism. I have attended Patrick’s medical tourism marketing lectures at many events around the world and have been impressed with his knowledge of medical travel and his ability to help his clients reach millions of North Americans seeking affordable healthcare options. Patrick’s lecture was the most engaging lecture of the entire Congress and received excellent comments from everyone that attended. Patrick understands how to motivate an audience and how to communicate with passion and motivation,” Mr. Santamaria concluded.
The Summit will take place from the 6th to the 8th of May at the Deauville Beach Resort in Miami Beach. Goodness’ lecture will take place on May 7th.
Patrick Goodness, CEO
The Goodness Company: Advertising, Marketing & Public Relations
Office: 715-254-0711 x10
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Costa Rica: 506-2588-0013
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