Home Sellers in Real Estate Purgatory after Months on the Market and Multiple Price Reductions
Los Angeles, CA, May 18, 2014 --(PR.com
)-- Hundreds of Home Listing evaluations reveal alarming results about why some homes do not sell. Online Staging Pro, a company that performs home staging evaluations, finds that across the country the vast majority of homes that have been on the market for over 100 days show poorly online. Moving trash, appalling clutter, ugly décor, dead animal heads, dirty toilets, shocking wall colors and other various startling conditions are found all over the internet and they are turning away potential buyers in one click.
“Getting a home ready for sale in today’s market is much different than it used to be. It goes way beyond cleaning, de-cluttering and karate chopping pillows,” says Teri Allen, Owner of Online Staging Pro. “With the role that the internet plays in the real estate game, it's critically important that sellers pay attention to how their home looks or shows in every aspect of a sales listing. They need to consider how their home may look in a photo as small as the size of a postage stamp when viewed on a smart phone or mobile device.”
In their latest report, Online Staging Pro identified The 7 Deadly Listing Sins which can kill any potential sales opportunity. These Sins all have to do with how a home listing presents or shows on the internet:
1. Home in Poor Condition
2. Realtors avoiding Difficult Conversations with Sellers
3. Sellers not fixing the Major Buyer Turn-offs
4. Too Much Stuff – Including Furniture
5. Not enough Information to tell a Memorable Story
6. Bad Photo Presentation – Quality/Clarity/Quantity
7. Not Checking their Listing on Internet Sites
8. *** Bonus Sin – Leaving the Toilet Seat up in Photos
The report examines the dynamics of the listing lifecycle and emphasizes the perishable nature of the process. The full free report is available at http://OnlineStagingPro.com. If a home goes on the market in poor condition, it gets little attention and slowly begins to fall in search results. Day by day the listing slowly ages and the perceived value declines as the months drag on. The report shares case studies of homes that have fallen victim to several of these Deadly Sins. See case studies on their website.
As evidenced by the homes found during Online Staging Pro evaluations, home staging has not gone main stream enough and with the massive increase in Buyers using the internet, most home Sellers are not keeping up and many are missing the magic window of opportunity in the home selling cycle.
In a recent interview with the Real Estate Staging Association, Barbara Corcoran the famous New York Real Estate Mogul and Sharkette from ABC’s Shark Tank said, “Everyone Shops online, 9 out of 10 people start their search online. Without home staging, people won’t even come to see the house. It used to be an extra, now it’s just an essential.” The top three real estate websites get millions of unique visitors to their sites every month: Zillow est. 36 million, Trulia 23 million and Yahoo!Homes est. 20 million (according to the May 2014 eBizMBA Ranking article).
Online Staging Pro recently launched their new website http://OnlineStagingPro.com, which provides affordable access to Home Staging Services for the vast underserved mainstream Home Seller Market. They help Sellers successfully maneuver through the evolving real estate market and adapt to the advances in internet home marketing and mobile technology.
Online Staging Pro serves the mainstream residential real estate market with affordable, custom home staging evaluations that help Sellers get their home in top online listing and showing condition.
Through their newly launched website, http://OnlineStagingPro.com, sellers have access to professional home staging advice and guidance at a fraction of the cost of traditional home staging consultation. Each home is assigned a ‘Pro’ who performs the home staging evaluation and provides the Seller with a comprehensive report portfolio which includes Evaluation Result Summary, Custom Seller Check List and Photo Storyboard Outline. Their services are designed for Sellers who want to maximize their profits and need unbiased professional home staging advice but don’t need to hire a consultant to coordinate or do the work for them.
Online Staging Pro’s mission is to elevate the awareness of the value of Home Staging and provide Sellers with the specific information they need to prepare their home for online showing to achieve the ultimate goal: Quick and Successful sale.
Contact: Teri Allen, Owner