Saving Pandas Mobile App and San Diego Zoo Join Forces with Goal to Raise $10,000 for San Diego Zoo Global Wildlife Conservancy
San Diego, CA, May 20, 2014 --(PR.com
)-- YANUA International, presenters of the Saving Pandas™ mobile game app and an advocate of giant panda conservation, today announced its plans to raise $10,000 for the San Diego Zoo Global Wildlife Conservancy, which is dedicated to bringing endangered species back from the brink of extinction and protecting wildlife and habitats around the world. For every download of Saving Pandas through June 4, 2014, YANUA will donate $1 to the Wildlife Conservancy. To further awareness, the game app will be showcased during Memorial Day weekend at a live event at the San Diego Zoo, giving panda lovers and zoo-goers a hands-on experience with a mobile game where players rescue baby pandas from evil space aliens in a series of twists and turns. The Saving Pandas mobile game was launched by YANUA in collaboration with China’s Chengdu Research Base of Giant Panda Breeding.
Saving Pandas Pledges $10,000 to the San Diego Zoo Global Wildlife Conservancy
“With the help of the public, our goal is to raise $10,000 during a six-week promotion leading up to our one-time special event on Sunday, May 25, 2014. For every download of Saving Pandas, $1 will go towards our goal to benefit the San Diego Zoo Global Wildlife Conservancy,” said Natalie Diekmann, a marketing representative for YANUA International.
"We appreciate YANUA’s interest in contributing to San Diego Zoo Global's work with giant pandas,” said Ted Molter, chief marketing officer for San Diego Zoo Global. "We hope this campaign will raise money and awareness for our conservation programs."
Interactive Family Fun, Freebies and More
San Diego Zoo guests can locate the Saving Pandas live event on the Zoo’s Front Street on Sunday, May 25, 2014, from 9 a.m. to 6 p.m. The interactive experience will include iPad® gameplay stations, panda-themed photo opportunities and freebies including Saving Pandas tattoos. Participants can become members of the P-5 Club, named for the five original giant pandas that inspired the game and currently reside at the Chengdu Research Base, to spread the word about conservation, receive Saving Pandas updates and enjoy P-5 Club exclusives. Opt-in subscribers to the P-5 Club will have an opportunity to win one of five P-5 prize packs, which include a P-5 plush collection and a copy of Giant Pandas, Born Survivors, by Dr. Zhang Zhihe, an authority on pandas and director of the Chengdu Research Base of Giant Panda Breeding.
Be a Panda Hero – Download Saving Pandas Today
The game requires players to use their skills to overcome obstacles, hurdles and enemies on unfriendly planets to save baby pandas abducted by evil space aliens. Players select a P-5 hero based on the five giant pandas living at the Chengdu Research Base, each with its own personality. The game pandas represent a force for positive change in the world, and players use their panda to collect hearts during their journey. In between levels, facts help educate players about giant pandas.
Jin Shi (Golden Lion) ‘The Explorer’ – Adventurous and curious. He is willing to flow with new ideas and loves to wander. Courageous, analytical mind; the advisor of the P-5.
Ying Ying (Welcome) ‘The Rockstar’ – He is avant-garde, fun, talented and musically inspired by everything. Ability to charm others. Loves attention. Likes ‘The Dancer.’
Yin Yin (Recite, Chant) ‘The Dancer’ – Kind, compassionate; a gentle disposition. Feminine in mannerisms. Strong character, resilient. Likes ‘The Sportsman.’
Xi Le (Good News, Happy) ‘The Sportsman’ – Highly competitive, focused, a team player and physical leader of the P-5. Daring, bold. Always comes to the rescue, a champion.
Le Le (Happiness) ‘The Artist’ – A sculptor, a renaissance revivalist. Sees opportunities in everything. Believes in her art as a force for good. Loves the planet and eco-products.
Available in the App Store℠ for $1.99, Saving Pandas is played on iPhone®, iPod touch® or iPad®. It can be downloaded in English, Japanese, Mandarin, French, Spanish and Portuguese.
Follow Saving Pandas at www.savingpandas.com or follow on Facebook, @SavingPandasApp on Twitter, and SavingPandasApp on Instagram.
About YANUA International
YANUA International Pte Ltd is incorporated in Singapore. YANUA aspires to be a lifestyle brand rooted in Asian ways of living and thinking, while recognizing and incorporating the ideals of Western thought. YANUA is a supporter of the Chengdu Giant Panda Breeding Research Foundation and is committed to furthering panda research at Panda Valley.
About Chengdu Research Base of Giant Panda Breeding
The Chengdu Research Base of Giant Panda Breeding is a non-profit organization engaged in wildlife research, captive breeding, conservation education, and educational tourism. It is located in Chengdu, Sichuan, People's Republic of China. The Base was founded in 1987 with six Giant Pandas rescued from the wild and has grown to 145 Giant Pandas today.
Chengdu Panda Base possesses a unique and uncompromising commitment to the conservation of the wild (in situ) population and the healthy growth of the captive (ex situ) population. It aims to be a world-class research facility, conservation education center and international educational tourism destination. For more information please visit www.panda.org.cn
About San Diego Zoo Global
Bringing species back from the brink of extinction is the goal of San Diego Zoo Global. As a leader in conservation, the work of San Diego Zoo Global includes onsite wildlife conservation efforts (representing both plants and animals) at the San Diego Zoo, San Diego Zoo Safari Park, and San Diego Zoo Institute for Conservation Research, as well as international field programs on six continents. The important conservation and science work of these entities is made possible by the San Diego Zoo Global Wildlife Conservancy and is supported in part by the Foundation of San Diego Zoo Global.