Cramlington, United Kingdom, July 05, 2014 --(PR.com
)-- A recent update to a consumer engagement app now allows consumers to be instantly linked to the on-line world through their smart device when it ‘hears’ sound.
Packlinc is an app originally developed to allow consumers to scan anywhere on product packaging and link to pre-determined, on-line destinations.
The concept enables FMCG brand owners to allow their packaging to communicate beyond the printed message on pack in a contemporary way that suits today’s smart consumer.
The app is the brainchild of pre-press printing plate and colour management specialists, Reproflex3. The North East based firm discovered that they were able to control the colour graphics on packaging by embedding a hidden code that can then be scanned using a smart device, instantly linking a consumer to the code (or URL).
However, now the firm can embed this code in sound, so that when the Packlinc app is enabled, a smart device will ‘hear’ the code and instantly link the consumer.
Reproflex3 Technical Manager, Richard Smiles, explains: “As a flexographic pre-press company, we began to realise how we could control the graphics in packaging and link that with today’s consumer who is increasingly using smartphones to support their experience with brand packaging.”
“We created Packlinc to show brand owners the potential for their packaging to engage consumers. Now this is possible through sound, such as music in-store or in other ways, like TV, radio or on-line – it is another way to engage users through their smart device.”
The current update is available to Apple customers as a free download from the iOS store.