Lisbon, Portugal, July 18, 2014 --(PR.com
)-- A lot of companies fail to engage their employees. In fact, a study from Gallup says 71% of employees are either not engaged or actively disengaged*. Some of those companies have a lot of benefits and compensation programs, but they fail to achieve the goal of aligning workers with the goals of the company. ComOn agency sees engagement in a slightly different way. They think the small things have an huge importance and that saying thank you or recognizing an employee is of the utmost importance on a daily basis. How do they do it? Here are some of their simple and effective ways of achieving employee engagement, one of them is an innovative mobile app they've created, but let's start at the beginning.
Here's a cool infographic on the subject of Employee Engagement and how recognition is one of the key factors to boost happiness and motivation at the workplace. (http://blog.tapmyback.com/post/91140533703/employee-engagement-infographic)
ComOn has over 50 employees in different departments that work as one team. The company is 15 years old but has a start-up like environment as they give privilege closeness between leadership and employees. There are no separate offices for the co-founders or management team, they all co-exist in the same open space where all can easily ask or provide help and collaborate with each others.
As a digital marketing agency, their main challenge is to keep up with the daily trends and innovations regarding internet, mobile, social media, brands and consumers. They know they can only win the challenge, every single day, with a really engaged team, and the two key factors for that are: Empowerment and Recognition.
For Empowerment, they've implemented a "Gatekeeper" concept, where everyone has the opportunity to become the "go-to-person" for new trending topics in different fields related to the core-business. The gatekeeper has the mission of understanding the subject, experiment with it, and then share that knowledge.
This promotes a sense of ownership, but the gatekeeper mission isn't finished until everyone in the company is on the same page. All gatekeepers are invited to create a small workshop or crash courses and call all co-workers to attend it during work hours. This creates a great environment for knowledge sharing and to break information barriers between different teams and different departments.
After this phase, the gatekeeper is ready to receive another mission, on a different subject.
They've also realized that recognition, specially peer-recognition, is a great motivational incentive to keep improving everyday performance. So, they've created an app for that. With the "Tap My Back" app (http://www.tapmyback.com), all can give a tap on the back every time a co-worker excels at his/her job, or "just" because he or she brings great vibes to the team. The app, gradually took part of their daily lives and company culture and they decided to make it available globally. You can know more about it at http://www.tapmyback.com and try it with your team.
Adding up to all of this they also have the "Cuttlefish Brotherhood". It's a trimestrial get together where all company members have a dinner party. Cuttlefish is the main delicacy of the city where ComOn is based and they have the motto of "What happens in the Cuttlefish Brotherhood stays in the Cuttlefish Brotherhood." In between dishes all workers are invited to share their most personal and embarrassing stories so all can laugh at and with each other. This strengths bonds as a team and helps integrate new co-workers. Once again helps all to feel part of this company.