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The Balancing Act® on Lifetime® Announces “HELP for Children with Food Allergies” Programming; Partners with Kids with Food Allergies

Show to air new series in collaboration with Kids with Food Allergies, a Division of Asthma and Allergy Foundation of America, to raise awareness around the growing numbers of kids with food allergies and to provide education and support for families.

Pompano Beach, FL, July 30, 2014 --(PR.com)-- Food allergies in children are on the rise, affecting nearly 6 million or 8% of children, according to the American College of Allergy, Asthma and Immunology.

The award-winning show The Balancing Act® airing on Lifetime TV is proud to welcome Kids with Food Allergies, a division of the Asthma and Allergy Foundation of America, to the show as an advocacy partner for this new series that will educate parents and provide solutions to help keep kids with food allergies safe and healthy.

The “HELP for Children with Food Allergies” series is slated to begin airing in September 2014 as part of The Balancing Act’s Health Matters, Everyday Gourmet and Family Ties programming.

“One in 13 children in America now has a food allergy. Allergic reactions to food can be serious and potentially life-threatening. It is essential for parents and caregivers to learn how to prevent allergic reactions, recognize the symptoms, and be prepared to act quickly should a reaction occur. We are thrilled to be partnering with the Balancing Act to share the latest information on food allergies and how you can keep children safe and healthy,“ said Lynda Mitchell, Vice President Asthma and Allergy Foundation of America, Kids With Food Allergies Division.

Throughout the series, The Balancing Act will address the various food allergies and related health information, provide food and cooking tips, recipes for back to school through the holidays, as well as help for parents on putting together an “allergy action plan” to use away from home or at school when kids are in the care of others.

“As a Mom of a child recently diagnosed with Celiac Disease, I understand the challenges a parent faces in understanding food allergy, finding a diagnosis and complying with a food allergy free healthy lifestyle. I am delighted to be partnering with Kids with Food Allergies in this effort to raise awareness and provide education and lifestyle tips for other Moms,” said Meta Circhansky, Director of Programming, The Balancing Act.

To learn more, please visit: www.www.kidswithfoodallergies.org

About The Balancing Act® on Lifetime Television
Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple -- the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show The Balancing Act® weekday mornings on Lifetime television at 7 am (ET/PT). For additional information or to view a segment visit: www.thebalancingact.com

For more information regarding O2 Media ’s Branded Entertainment, Product Placement and TV Brand Integration, please go: http://o2mediainc.com/Pages/187/Branded-Entertainment

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About Kids With Food Allergies
Kids With Food Allergies (KFA) is a division of the Asthma and Allergy Foundation of America. KFA is dedicated to keeping children with food allergies safe and healthy until a cure for food allergy is found. KFA is an essential part of the food allergy and anaphylaxis community offering free patient education programs, webinars, an allergy buyers’ guide, an electronic database of allergen-free recipes and more. Most notably, KFA hosts the largest and most active online food allergy and anaphylaxis community on its website, a critical platform for parents and caregivers who want to network with others about raising kids with food allergies and related diseases. KFA merged to become a division of AAFA in 2013. For more information visit www.kidswithfoodallergies.org.
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O2 Media, Inc.
Pam Steele-Unger
(954) 691-1102
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www.o2mediainc.com

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