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UCLA Store Teams Up with A/B Testing Software, a specialized A/B testing software provider for retailers and agencies, is proud to have been selected by UCLA Store’s marketing agency as their A/B testing partner for the University of California, Los Angeles campus store online.

Walnut, CA, August 02, 2014 --( Nitro Interactive a certified partner of the A/B testing software platform Convert Experiments and the marketing agency that helps UCLA push their online efforts forward, released today that they have been getting "remarkable results on the UCLA Store website with A/B testing as the main driver of increases in revenue per visitor." Kelcey Parker director of Nitro Interactive who said that is very happy with the personalized support for certified agencies of "we know what ideas and theories we want to test, it's just that every ecommerce platform presents unique technical challenges, making certain changes to design and functionality more challenging. We really need support that goes beyond basic application support in order to grow our A/B testing prowess as an agency. Having a partner like allows us to focus on what we do best while they help with the details on Javascript and jQuery development."

With the news of bringing UCLA on board CEO of, Dennis van der Heijden again reassured clients and prospects that even though the trend of the competitors is to raise prices of the A/B testing tools would actually consider the opposite in the near future. According to Van der Heijden. "Convert Experiments uses almost entirely the Amazon Web Services (AWS) platform and we see a strong effort of Amazon to bring back the saving they make. We are happy to bring these saving in infrastructure into our own price structure. I see no reason why other tools with similar infrastructure would increase prices just because they think clients are locked in. We will keep offering sharp volume based prices A/B experiments for agencies and retailers that think that more enterprise oriented tools like Adobe, Monetate and Optimizely are charging to much."

About Convert Insights: is the leading A/B & Multivariate testing software for retailers and agencies. Its flagship product, Convert Experiments™, is a one-code installation solution that provides risk-free testing of large groups of landing pages through deep integrations with major eCommerce platforms and analytics tools. The solution allows for full control over every aspect of a test with features such as minimum and maximum test durations, manual and automatic variation controls, as well as historical insights into stoppage of test variations. Agency-friendly features include unlimited projects and client accounts, multi-domain testing and tracking, development tools for jQuery, JavaScript and CSS. is headquartered in Walnut, CA with offices in Mexico and Romania. More information is available at


Dennis van der Heijden
Convert Insights
Contact Information
Convert Insights
Dennis van der Heijden
340 South Lemon Avenue Suite 9512

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