Sarah Butler, Vice President, NERA Economic Consulting to Speak at KCís Effective Use of Surveys in Trademark Litigation in 2014 Live Webcast
New York, NY, August 09, 2014 --(PR.com
)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Sarah Butler, Vice President, NERA Economic Consulting will speak at the Knowledge Group’s webcast entitled: “Effective Use of Surveys in Trademark Litigation in 2014 Live Webcast.” This event is scheduled for August 21, 2014 from 12:00pm – 2:00pm (ET).
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About Sarah Butler
Ms. Butler is an expert in survey research, sampling, market research, statistical analysis, and database analysis. She has applied her expertise in a wide range of projects and litigation cases. In the area of intellectual property, she has focused on survey research and analysis related to trademarks, patents, and false advertising including surveys to establish likelihood of confusion, secondary meaning, and dilution. In the antitrust area, she has designed and evaluated surveys offered to estimate market shares and as evidence of cross shopping behaviors. She has also reviewed secondary market research, with a focus on evaluating its reliability as evidence in antitrust analyses. In antitrust, as well as the areas of water and the environment, Ms. Butler has designed and evaluated complex willingness to pay and hypothetical choice surveys.
In mass torts, her experience includes asbestos, tobacco, and pharmaceuticals. She has worked extensively with large databases of claims files to generate invoices, estimate future liabilities, and calculate policy shares for insurer liabilities. Ms. Butler has also examined demographic and epidemiological data for pharmaceutical litigation. She has conducted surveys of consumers, physicians, and IT professionals, and has designed samples using insurance records, legal documents, real estate transactions, and radio play lists.
Prior to joining NERA, Ms. Butler worked in market research, conducting survey research, focus groups, and in-depth interviews.
About NERA Economic Consulting
NERA Economic Consulting (www.nera.com) is a global firm of experts dedicated to applying quantitative principles to complex business and legal challenges. For over half a century, NERA's experts have been creating strategies, studies, reports, expert testimony, and policy recommendations for government authorities and the world’s leading law firms and corporations. NERA brings academic rigor, objectivity, and real world industry experience to bear on issues arising from competition, regulation, public policy, strategy, finance, and litigation.
Clients value NERA’s ability to apply and communicate state-of-the-art approaches clearly and convincingly, NERA’s commitment to deliver unbiased findings, and its reputation for quality and independence. With its main office in New York City, NERA serves clients from more than 25 offices across North America, Europe, and Asia Pacific.
Use of surveys in trademark litigation has been identified as significant tool in knowing how the purchasing public perceives a mark and is an effective tool in helping attorneys navigate trademark cases faced by their companies and clients.
The Knowledge Group has assembled a team of distinguished professionals who will help you understand the most important aspects of surveys in trademark litigation. A panel of key though leaders will present their findings and best practices in a two-hour live webcast.
This program follows and builds on the popular webcast presented in 2013.
About The Knowledge Group, LLC/The Knowledge Congress Live Webcast Series
The Knowledge Group, LLC was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit: http://theknowledgegroup.org/