Hanoi, Vietnam, August 28, 2014 --(PR.com
)-- This month, Luxury Travel Ltd. is launching a new logo which was created to pay tribute to the heritage of its former branding and to mark a new milestone in 10 years of the nonstop development of Luxury Travel. At the same time, the company is also announcing a new e-commerce website, opened a new office in NhaTrang and is kicking off 5-star Emperor Cruises (emperorcruises.com) in NhaTrang Bay.
“The unveiling of a new logo marks the latest phase of Luxury Travel’s evolution and sustainable growth. A 'refresh' of the brand’s identity conforms with our mission and vision in developing the experiential travel industry in Vietnam and Southeast Asia. We are embarking on an ambitious phase of growth and we are excited to share our new logo with our travel partners,” said Pham Ha, Founder and CEO of Luxury Travel Ltd.
“The business is undergoing a period of fast growth and evolution and we felt the time was right for an updated logo. The new design aims to honour the company’s 10-year history by retaining core elements of the previous logo such as the signature font and orange colour palette.”
The new-look logo symbolises the innovation, creativity and development of Luxury Travel Ltd (www.luxurytravelvietnam.com) which matches the core value, mission and vision of the brand.
According to the company, the logo is steady, independent, reliable, harmonic, simple and elegant but at the same time carries forward the heritage of the already well-established Luxury Travel brand, one that people all over the world know. The logo emphasises the leading role of Luxury Travel Ltd in providing high quality travel services in Vietnam.
Luxury Travel Ltd has been nominated as “Vietnam’s leading tour operator” for the prestigious World Travel Awards 2014.