Karsh Hagan's Convention-Breaking Ads for Next Week's BMW Golf Championship in Denver
Denver, CO, August 31, 2014 --(PR.com
)-- Karsh Hagan, a full service-advertising, branding and digital agency, developed the ‘Husher School’ campaign for Colorado’s 2014 BMW Championship golf event, which begins September 2nd. The campaign increased ticket sales, gave Professional-Amateur and sponsorship acquisition a jump start, and created national exposure for the highly anticipated event.
John Elway, Peyton Manning, Chauncey Billups and John Lynch joined ‘Husher School,’ to learn how to use ‘Quiet Please’ signs, and get in on the golf action at Cherry Hills Country Club.
"The Husher School campaign broke the conventional approach to golf tournament promotion. We had the opportunity to localize the BMW promotion with world class Colorado athletes that created a buzz in our community and heightened interest in the tournament," said Pocky Marranzino, Co-President, "At the same time, we coupled the event to the great sports offerings available in Colorado as part of the appeal fro people to come visit our great state."
Since the agency was established in 1977, Karsh Hagan has continued to build a reputation for our expertise in travel and tourism. For nearly 40 years, the agency has helped grow travel and tourism brands, including the last 3 years with the Colorado Tourism Office, our 20-year partnership with VISIT DENVER, and Inspirato, Exclusive Resorts, Portico, numerous ski resorts, including Aspen, Steamboat, Loveland, and Beaver Creek, and many more.
Next week’s tournament will bring the world’s top 70 golfers and thousands of spectators to the Mile High City. The BMW Championship is a professional golf tournament which is the third of four FedEx Cup playoff events on the PGA Tour schedule. All proceeds from the 2014 BMW championship in Denver will benefit the Evans Scholars Foundation, which awards full tuition and housing college scholarships to caddies.
Read Karsh Hagan’s blog about making the ads: http://blog.karshhagan.com/2013/09/04/it-feels-good-when-your-heroes-actually-act-like-heroes/
See the Husher School Commercial: http://youtu.be/QX4d4G0nGSk
See outtakes: https://www.youtube.com/watch?v=72wdjorTvMs
About Karsh Hagan:
In 1977, Phil Karsh and Tom Hagan founded Karsh Hagan on the power of a great idea. After almost 40 years, that’s what keeps us hungry today. KH is a full service-advertising, branding and digital agency. Other key clients include: Arrow Electronics, InnovAge, Pinnacle Bank, University of Colorado, VISIT DENVER and the Colorado Tourism Office. Projected agency billings for 2014 are $50 million. Karsh Hagan was recognized as one of the top small businesses in The Denver Post’s 2014 Top Workplaces and one of the Top 100 Woman-Owned Companies in 2013 from ColoradoBiz Magazine. For more information, visit karshhagan.com, check out our blog, “Like” us on Facebook and follow us on Twitter @karshhagan. Karsh Hagan recently relocated to 685 South Broadway, Denver, CO 80209.