"Business Media Insights 2014" Conference Will Feature Executives from Centaur Media, the Financial Times, Incisive Media, & More – 22 Oct. In London

New event will gather B2B Publishing, Information and Media Industry to Explore Emerging Trends in Boosting Sales, Gaining Customers Insights from Data, Content Platforms, and Social Media & Marketing all in an Era of Unprecedented Transformation & Disruption.

London, United Kingdom, September 10, 2014 --(PR.com)-- Business leaders, sales, marketing, content and technology executives from some of Europe’s biggest brands – including Centaur Media, the Financial Times, and Incisive Media – will offer insights on the changing face of B2B digital content during the Business Media Insights 2014 conference, held 22 October at One Wimpole Street in London. Business Media Insights 2014 is presented by the Information Industry Network – the European division of SIIA, the leading association representing the software and digital content industries.

As niche players and new disruptors enter the industry, ad revenues decline and even more emphasis is placed on paid content, B2B content providers must evolve. Business Media Insights will convene the information industry’s top minds and emerging innovators for unique perspectives on the most pressing issues facing media companies. Topics include the integration of data and content offerings (a discussion led by Financial Times CTO John O’Donovan), the shifting role of content professionals, evaluating acquisition targets, social media strategies for B2B success, and more.

For a complete schedule of events, visit: http://siia.net/london/2014/schedule.asp

Speakers include:

• Julie Carroll-Davis, Vice President, Global Content Alliances, Proquest
• Rob Chambers – Managing Director, Total Telecom
• Caroline Frost – Global Director of Learning and Development, Informa
• Helmut Graf – Chief Executive Officer, VNR Verlag fur die Deutsche Wirtschaft AG
• Tom Hall – Vice President Strategic Partnerships & Technology Delivery, Growth Markets, Pearson
• Arno Langbehn – Chief Executive Officer, B. Behr’s Verlag GmbH & Co. KG
• John O'Donovan – Chief Technology Officer, The Financial Times
• Simon Middelboe – Managing Director, Centaur Media
• Justin Pearse – Managing Director, The Drum Works
• Tim Weller – Founder and Group Chief Executive, Incisive Media

Who: The Information Industry Network (IIN)
What: Business Media Insights 2014 #bmi2014conf
When: Wednesday, 22 October 2014 from 8 a.m. – 19.00 pm
Where: One Wimpole Street, London W1G 0AE

Sponsors and partners of the event include Flume Training, MarkLogic, Research Information, InPublishing, and What’s New in Publishing.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.

About IIN
Based in the UK, the Information Industry Network (IIN) delivers events and provides resources for European-based SIIA media, publishing, and information member companies. The goals of IIN are to help publishing, information and media businesses to learn, improve and connect as they navigate the challenges of improving business and operational performance across the differing content arenas, including web, mobile, research, social, analysis, events, data, e-commerce, and print. For more information, visit www.siia.net/iin.
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SIIA
Allison Bostrom
202-289-7442
www.siia.net
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