Home Appliance Service in Madison, WI, Launches New Web Site to Reach Local Customers

Madison, WI, October 20, 2014 --(PR.com)-- With consumers nationwide using the Internet to shop locally, appliance repair companies are joining other small businesses in advertising their services online. In the Madison, WI, area, Coach Z’s Appliance Repair is the latest appliance service to launch a Web site for marketing to local residents. Developed by the Internet advertisers at Prospect Genius, the Web site and promotional campaign highlight the company’s affordable appliance repair services for area homeowners, allowing easy access via Internet-connected devices from desktops to smartphones.

The word “google” has become part of the modern lexicon, in reference to the leading search engine on the Web. According to a recent study from the Pew Research Center, 83% of Internet users rely on Google as their primary search engine. For Coach Z’s Appliance Repair, appearing in the rankings of Google, Bing, and other major search engines is imperative for staying competitive in the digital age. By launching a Web site to connect with online shoppers in the Madison region, this appliance repair service is evolving to meet the needs of nearby customers who appreciate the convenience of finding resources on the Web.

Search engine optimization (SEO) is only one tool Prospect Genius is using to promote Coach Z’s Appliance Repair. In order to cast a wide net for local homeowners seeking refrigerator repair, dryer repair, and other relevant appliance repair services, the Web site works in union with directory listings, social media exposure, and other effective online marketing strategies.

As Matt Gallo, a senior marketer at Prospect Genius, explains, “Consumers today are so accustomed to getting answers from the Internet that the term ‘google it’ is part of the daily vernacular. Now when homeowners in the Madison area head to Google or another search engine to find a local appliance repairman, Coach Z’s Appliance Repair is more likely to be listed among the top-ranked appliance repair services, which is precisely where they want to be.”

Based in Sun Prairie, WI, Coach Z’s Appliance Repair LLC is a fully insured appliance repair company serving Madison and the surrounding area. Specializing in home appliance repairs and installation, they offer flat-rate pricing as well as 90-day parts and labor warranties.