London, United Kingdom, November 06, 2014 --(PR.com
)-- Party wear in British wardrobes is set to be hit by a gust of South American swagger with the launch of fresh new womenswear brand, Ashanti Brazil
. Vibrant, stylish and fundamentally affordable, the exciting new label is set to take the European fashion scene by storm. The collection is aimed at women aged 18-30 and features an array of up-to-the-minute party looks with an edgy Brazilian twist.
At the e-boutique, style savvy shoppers will find a galvanising collection of clothing, swimwear and accessories. The pieces offer buyers a refreshing change from generic high street brands yet still remain stylish and utterly on-trend. A commitment to affordable luxury sits at the heart of Ashanti Brazil, with every premium quality piece priced between £20- £70.
Ashanti Brazil is the creative project of lifelong fashion fanatic, Annabel Nielsen. After trying her hand at corporate banking in London, Nielsen eventually swapped calculators and cash in favour of catwalks and clothing. The brand’s underlying image is largely inspired by Nielsen’s personal infatuation with the buzzing Brazilian city of Rio de Janeiro. The vibrant colours and vivacious prints of the ‘cidade maravilhosa’ captured Nielsen’s imagination and stirred her to translate the city’s exhilarating energy into unique yet wearable outfits. This Latin American vitality shines through in every Ashanti Brazil piece, from dresses and playsuits to bikinis and clutch bags.
Annabel Nielsen, founder of Ashanti Brazil said, “I’ve spent several winters in Rio de Janeiro and the undying love for colour and vibrancy never fails to amaze me. While British women tend to pull out dark winter coats in block colours, Brazilian babes light up the streets with bold hues and eye catching patterns. My aim is to bring this dynamism to European shores and change perspectives on traditional party fashion.”
Coming soon just in time for Christmas, this strapless peplum midi dress
with a floral print is perfect for office parties or festive celebrations. Finish off the look with the Blue Sequin Box Clutch for an outfit that’s guaranteed to dazzle.
The brand has already been picked up by some of the biggest names in fashion blogging, as seen on the Ashanti Brazil social media pages. Influential bloggers including That Pommie Girl and From Hats to Heels blog are avid fans. A dynamic social media presence has also helped launch Ashanti Brazil onto the global stage and ensure that fans can keep up to date with all the latest looks and garment launches.
From December fashion forward Brits can catch Ashanti Brazil gracing the pages of Cosmopolitan’s prominent ‘Must Have’ feature in the January issue. The brand will also be showcasing its latest collection at the upcoming Clothes Show Live to be held at Birmingham's National Exhibition Centre in December.
While Ashanti Brazil is based in the UK, shipping is available to countries across the globe. To find out more about Ashanti Brazil, browse the online boutique and place an order for an up-to-the-minute party wardrobe, visit the website at: www.ashantibrazil.com
About Ashanti Brazil: Launched by Annabel Nielsen, Ashanti Brazil is a unique women’s fashion label drawing its inspiration from the uplifting energy of Rio de Janeiro. The e-boutique retails a cutting edge collection of clothing, swimwear and accessories for the modern woman. The brand is committed to offering its customers affordable luxury, which means that every piece is crafted using premium quality materials and marked with a realistic price tag.