HVAC Contractor Serving Paramus, NJ, Creates New Web Site to Reach Out to Area Homeowners

Little Falls, NJ, December 13, 2014 --(PR.com)-- Locally owned business American Air Systems, a trusted HVAC service technician, is working with the online marketing specialists at Prospect Genius to improve its Web visibility and accessibility. In today’s digital age, a small business like American Air Systems can benefit greatly from boosting its Internet presence to help customers find it more easily online.

According to a 2013 Nielsen consumer survey, the average American spends more than five hours a week browsing the Internet. A portion of that time is likely spent researching businesses offering products and services the consumer needs. Most people want to find the information they’re seeking online as quickly as possible, which is why American Air Systems is taking steps to make its Web site more prominent. An informative and easy-to-locate Web site can help a small business attract new customers.

One of the tactics Prospect Genius will be using on American Air Systems’ behalf is a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into American Air Systems’ Web site, Prospect Genius can help search engines like Google, Yahoo!, and Bing view the site as extremely relevant to queries using those keywords. Going forward, when homeowners in the greater Paramus area type in search terms such as “air conditioning repair,” “heat pump problems,” and “thermostat wiring,” they’ll be more likely to encounter American Air Systems among the top results.

“We’re aiming to help American Air Systems become more competitive among residential HVAC companies in the Paramus area,” explains Matt Gallo, a senior Web marketing strategist with Prospect Genius. “We hope that our SEO efforts lead to increased Web site traffic, which can, in turn, lead to an influx of new business.”

American Air Systems is one of the most reliable HVAC contractors in Paramus, offering heating and cooling repair, replacement, and installation. The business is fully licensed and insured.