A. J. Khubani, CEO of Telebrands, Talks About the Growth of the Direct Marketing Industry on The CEO Show with Robert Reiss
Ridgefield, CT, December 29, 2007 --(
PR.com)-- A. J. Khubani, CEO of Telebrands, talks about the growth of direct marketing, the process of taking products to market, and how successful accelerated product launches can be a science, using his “ABCD marketing” concept. Khubani discusses the process for recognizing which new products will succeed and the imperative to create a continuing flow of innovative products for consumers.
Reiss asks about the source of Khubani’s inspiration and Khubani states how it was his father, also an entrepreneur. He goes on to tell about breaking new ground in consumer goods marketing by reversing the normal sequence of distribution. Rather than go the conventional route, he determined that first establishing strong brand recognition by using television infomercials can precede introducing products to retail store mass marketers. Today, Khubani explains, Telebrands combines TV advertising with the Internet and print ads to promote its products, as recently demonstrated when introducing their revolutionary PedEgg™ footcare product.
Telebrands, headquartered in Fairfield, New Jersey, is an enterprise that researches, develops, manufactures and markets unique products sold in over 100 countries. Information about the business can be found at: www.telebrands.com
To see a complete list broadcast stations and to listen to recent CEO Show interviews, go to: www.theceoshowonline.com
Directly following A.J. Khubani, the interview with District Attorney Charles Hynes can be heard on the CEO Show with Robert Reiss at 9 pm, December 30, 2007.
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Background
Hosted by customer service guru Robert Reiss, The CEO Show with Robert Reiss, is now available in 35 cities across the USA syndicated by the Business Talk Radio Network and by the Lifestyle Talk Radio Network. Broadcast markets include: Atlanta, Boston, Columbus, Greenwich, Long Island, Houston, Las Vegas, San Diego, Spokane and West Palm Beach. To find stations broadcasting the show, to see a list of guests and to listen to recent guests, go to: www.theceoshowonline.com
Contact: Robert Reiss 203 894 9400, robert@reissource.com
