Arteric Appoints New Group Account Supervisor; Fast-Growing Pharmaceutical and Biotechnology Digital Agency Strengthens Account Services
Summit, NJ, April 11, 2016 --(PR.com
)-- Arteric (http://arteric.com) is excited to introduce Heather Eckhaus as its new Group Account Supervisor. Heather joins Arteric from DigitasLBi in New York, where she led the Pitney Bowes account, with key initiatives including the global redesign and rebuild of pitneybowes.com as well as the launch of Pitney Bowes' first large-scale media campaign in more than 20 years.
Hans Kaspersetz, co-Founder and President of Arteric, said, “Heather’s extensive digital brand experience enhances our client services group and primes us for continued growth. Heather joins us at a pivotal time as we expand our service offerings and as our team grows. Demand from our clients for multichannel digital products and campaigns is increasing; we are fortunate to find someone of Heather’s caliber to satisfy these needs. Her experience in integrating multichannel digital and traditional strategies will catalyze our clients’ brands’ growth, reach, and bottom-line results. Heather has already made an impact at Arteric and will play a key role in the development of our client services team.”
Before working at DigitasLBi, Heather worked at LBi Health (MRY) and Heartbeat Digital. Her clients included J&J, UCB, GlaxoSmithKline, and BMS; and she worked across therapeutic categories such as immunology, oncology, and medical devices. At LBi Health (MRY), she led the redesign and relaunch of Tylenol.com. At Heartbeat Digital, she led the digital launch of Cimzia when it was approved for the Crohn's disease and rheumatoid arthritis indications.
Heather is a highly trained communications professional. In addition to having a bachelor's degree in communications from the University of Michigan, she is a registered dietitian. Heather did her dietetics coursework at NYU and her dietetics internship at Memorial Sloan-Kettering. Through that training and experience, she learned how to provide health information to a consumer audience and she gained insight into the day-to-day lives of doctors and other healthcare professionals as well as patients and caregivers.
“I'm excited about joining Arteric because I'm energized about the power of data and technology to improve medical outcomes worldwide,” Heather states.
Arteric is a digital agency for pharmaceutical and biotechnology brands. Arteric has leading-edge expertise in launching new drug brands and growing corporate brands. Arteric creates inspiring strategies and technologies that improve peoples’ lives.