Manhattan Beach, CA, January 09, 2008 --(
PR.com)-- Prokaline is alkaline water which is meant to provide a higher level of pH (9.0+) and goes through an electrolysis process to create microclustering. This microclustering of the water allows the body to absorb the water more effectively therefore providing greater hydration.
Prokaline water also has oxidation reduction potential values (ORP); most other bottled waters are acidic and have positive + ORP levels. In other words they are not anti-oxidant but rather pro-oxidant.
Jeffrey Allen Bazan, founder of Prokaline water said: "If we were to ask 'What is killing us?', the answer might be 'acidosis.' It has been demonstrated that an acidic, anaerobic (lacking oxygen) body environment encourages the breeding of fungus, mold, bacteria, and viruses."
Prokaline utilizes an Ionizing process. The plant utilized is strategically placed in a Spring Water Bottling Plant. The private brand of the bottled water is Prokaline. According to Prokaline's research hundreds of focus groups have been conducted with healthclubs and have received very positive results.
Prokaline is looking to start in a smaller scale by opening an outlet in a demographically affluent market. Manhattan Beach, Hermosa Beach, Redondo and Palos Verdes will be the starting point of distribution.
Prokaline's strategy is to provide customers with a personalized "boutique delivery service" said Oscar Bazan, CEO for Prokaline. "We will establish our unique position in the market by offering a high-end 'personalized' service.
Thereafter, Prokaline will look to place its product at Health Stores, Specialty Food Stores and Alternative Beverage sections of Grocery Stores will be targeted."
The company is currently in the "pre-launch" phase. The company is also speaking with Angel Investors to raise the first round of funding.
Prokaline is located in Manhattan Beach, California
310-980-3711
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