ICND Awarded Best Vacation Rental Site of 2016

Ocean Isle Beach, NC, October 25, 2016 --(PR.com)-- VRM Intel announced the winners of the best vacation rental management websites of 2016, awarding TopSail-Realty.com, developed by InterCoastal Net Designs as the #1 Vacation Rental Website of 2016.

The website met all the major criteria set by VRM Intel to come in first place. The site has urgency marketing calls to action, video tours, a split-payment option, a unique designation for properties that offer specials, and an attractive lead capture form that appears when the user is trying to exit the booking path. VRM Intel announced the “overall design is incredibly sharp and has a heavy focus on e-commerce with an Airbnb-type feel that also markets the destination and vacation lifestyle.” In addition, “the site performs well on tablets and other mobile devices, and professional photos, well-written descriptions, and an easy-to-understand rate table help to communicate trust and credibility.”

“Collaborating with our clients and visualizing their needs is an exciting process. Through our tailored website solutions, automated tools and innovative marketing strategies, our clients have successfully seen increased revenue and traffic results. The entire ICND team is honored to be recognized with this award. We see this as a great compliment to the outstanding work we produce,” said Brandon Sauls, President and Owner of ICND.

Dozens of companies sent in more than 30 entries to be judged. VRM Intel increased the judging criteria from 20 to 34 factors for 2016, including categories in design, on-site search functionality, property display booking paths, area information, search engine ranking, site errors, speed and lead generation. Every website submitted was launched within the past 12 months.The entries followed some of the best practices being utilized by major online travel agencies (OTAs) and have included a map view in their search results, the ability to search with flexible dates, and urgency marketing techniques.

Each website included a responsive design, large home page images, simple booking paths, detailed refined search option and professional photographs of their rentals.

InterCoastal Net Designs and TopSail Realty Vacations were excited to be the recipients of this years award. TopSail Realty announced on Twitter they are “thrilled to be awarded ‘Best #VacationRental Website’ for 2016 by @VRMIntel!”