Los Angeles, CA, February 28, 2008 --(
PR.com)-- Smart CEO's know the importance of Media Relationships. New associations add to their reach and further establish industry influence. T&S Partners PR Group just released Five Ways To Parlay Trade Show Media Relations, the third in their series of Tips Sheets for Trade Show ROI, to help Exhibitors broaden their editorial reach.
Developing a media strategy that works before during and after a trade show ensures the greatest opportunity to differentiate a company and its products. Knowing how to extend those Media Relationships beyond the event assures a great return on investment.
"Becoming a reporter's valued source expands possibilities for your company," advises Todd Lee managing director of T&S Partners PR Group, tspartnerspr.com. "Knowing how to develop a lasting rapport with a reporter after a Trade Show interview takes a willingness to anticipate and facilitate their needs."
Having industry facts and figures that support the development of your products defines expertise. "Sharing trend reports as exclusives with your favorite reporter gives them a chance to scoop their competition," said Beth Mandel, creative partner at T&S Partners PR Group. "You'll be favorably remembered for your knowledge and savvy and called upon often to provide it again."
Download Five Ways To Parlay Trade Show Media Relations at www.tspartnerspr.com/trade-show-expertise. Mandel and Lee take a PR approach to achieving Trade Show ROI in their Trade Show Tactics Blog at tspartnerspr.com/category/trade-show-tactics-blog.
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