Outskirts Press, Inc.

Houston, TX, March 27, 2008 --(PR.com)-- Finally, potential entrepreneurs have a start-to-finish guide for turning a good business idea into a concrete venture with “Bottom Line Quick Start for Emerging Entrepreneurs,” the new book from authors Marlene S. Lobberecht and Maxine Hammonds-Smith.

Everyone knows entrepreneurship requires a hardy spirit, strong motivation and – perhaps most of all – a killer product or service for which people will fork over their hard-earned cash. But successful entrepreneurship demands something more: practical, levelheaded advice.

Enter “Bottom Line Quick Start for Emerging Entrepreneurs,” the new book from authors and experienced entrepreneurs Marlene S. Lobberecht and Maxine Hammonds-Smith. Just released by Outskirts Press and now available through the authors’ Web site at www.outskirts.com/bottomline, the book provides a clear-cut path for emerging entrepreneurs to move from business concept to business reality – without wasting a lot of time.

Business basics form the starting point of the book, which is designed to give even those without any previous entrepreneurial experience a foundation for success. Indeed, studies show it’s the fundamentals that are often lacking for entrepreneurs: according to the National Federation of Independent Business, only 39 percent of entrepreneur-led businesses ever manage to make a profit. But there’s no reason for pessimism, the authors say. Given the right tools, the chances of success are huge.

The key is the book’s focus on turning academic expertise into practical, real-world advice. Addressing business fundamentals as well as larger themes of philosophy and strategy, the book condenses a wealth of business-school theory and in-the-field expertise into a comprehensible roadmap. Just a few of the topics covered include: The first step in starting a business; How to prepare a business plan; Who to contact for business registration; What’s involved in a business “roll out” or “début” – and the difference between them; How to take advantage of mentoring opportunities in the community; The best way to market a business at a low cost.

Through it all, Lobberecht and Hammonds-Smith pepper their book with a slew of self-assessments, enlightening graphs and inspirational quotes. There’s also an appendix with a massive resource directory to ensure emerging entrepreneurs won’t feel like they’re on their own.

A must-read for anyone considering jumping into the fray of independently owned business, “Bottom Line Quick Start” is like instantly connecting with an expert who’s always ready to provide advice.

“Bottom Line Quick Start for Emerging Entrepreneurs” is now available through Ingram, Baker & Taylor, Amazon.com, barnesandnoble.com, and the online bookstore of Outskirts Press, at outskirtspress.com/store.php.

About the Author: Marlene S. Lobberecht and Maxine Hammonds-Smith are National Family Life Professionals with many years of experience in family-related occupations and business ventures. Lobberecht and Hammonds-Smith made the transition from careers in education to teaching others how to use their skills to develop business opportunities, applying their knowledge, skills, experiences and abilities in the process.

ISBN: 978-1-4327-2021-6 Format: 5.5 x 8.5 paperback Pages: 124
SRP: US$10.95 Genre: Entrepreneurship

Author Contact: Visit them on the Web at www.outskirtspress.com/bottomline

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