International Technology Transfer, Inc.

Miami, FL, April 09, 2008 --(PR.com)-- ITT Licensing™, a South Florida-based leader in product licensing for over a decade, has established a working relationship with a California-based direct response juggernaut by implementing them into Innovation Direct™, the company's dynamic new product idea information delivery service for manufacturers and marketers.

The Product Development Manager for the company, now in its 17th year of business and therefore one of the longest tenured entities in the infomercial industry, responded to ITT Licensing™'s mass e-mail campaign targeted at its fellow 2008 International Home and Housewares Show exhibitors.

The company has emphasized that they have an interest in reviewing inventions in categories that include household, cleaning, exercise and fitness, and garden tools and supplies. According to their official website, the company has launched scores of considerably successful and renowned products over the years through their television infomercials, and has then capitalized on the momentum created by that exposure by placing the items in many of the top general merchandise and department store retailers worldwide.

ITT Licensing™ representatives have sent the company an initial Innovation Direct™ package of 15 inventions in a varied cross-section of the specified product categories and now await their feedback on which items will be of further interest to them.

About ITT Licensing™: ITT Licensing™ is the trade name for International Technology Transfer, Inc., a South Florida based leader in the field of new product licensing and intellectual property transfer for more than a decade.

###